Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Communications technology. 2021 Strategic Communications Survey Final from Frank Strong. About the 2021 JOTW Strategic Comms Survey.

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. These include Pulsar, which is a social media monitoring tool and Vuelio an all-in-one PR software tool based in the UK. PRgloo social media.

Software 89

Software Print Tools SEO 89

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. It claims it saw “75% year-over-year revenue growth in 2021, and more than 300% revenue growth over the three-year period from 2018-2021.”.

Technology 81

Technology Company Analytics Writing 81

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. The Daily Telegraph has the full story.

Ethics 62

Ethics Google Banking Radio 62

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. along with a validated media contact database,” according to the press release. Prowly adds media monitoring.

Software 85

Software Pitching Internal International 85

Newsfile

OCTOBER 24, 2023

By Melissa Strle On August 30 2021, Zoom Video Communication’s stock price plunged 17% following its Q2 earnings call. Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. In turn, this will help boost attendance.

Conference 52

Conference Government Retail Analytics 52

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. here is current as of January 2021. >>> Did you know? click image for higher resolution). Press release pricing.

Financial 89

Financial Video Survey Google 89

Maxim Behar

NOVEMBER 23, 2020

Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S. However, it’s like social media was a decade ago.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 124

Software Pitching Ethics Privacy 124

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. Navigating the Ethics of Artificial Intelligence. While it all seems ingenious, most technology developers are unaware of the biases their employees build into programs.

Leadership 62

Leadership Policies Engineering Technology 62

Maxim Behar

JANUARY 24, 2022

He was recognized as one of "The 10 Most Influential Media Leaders of 2021" and his influential story made it to the cover. They are the masters of words and visions and in the modern world, wisdom comes from social media content. increasing sales, better branding, and media presence.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. Jon Goldberg is founder and chief reputation architect of Reputation Architects Inc.,

Reputation 180

Reputation Privacy Banking Ethics 180

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Source: A PR View of Media Bias [Survey Data] ). Source: Code of PR Ethics? ). Are PR pros truthful?

Survey 177

Survey Marketing B2B Study 177

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. “Third parties have already begun using non-cookie technologies like Tracking Pixels, which provide many of the same features as cookies,” Shavell noted.

Privacy 124

Privacy Google Advertising Advertising 124

Doctor Spin

JANUARY 5, 2021

PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. “The underlying principles of strategy are enduring, regardless of technology or the pace of change.” “Frankly, I consider ‘PR quality’ an oxymoron.” — Christa Degnan. “In

Print 52

Print Writing Creativity Ethics 52

Stern + Associates

MAY 20, 2022

“I n this area, as in so many that concern generative technologies and dynamic markets, the line between ‘too early to tell’ and ‘too late to do anything about it’ is vanishingly thin. ”. In a June 15, 2021 testimony to the U.S. Zittrain’s work spans privacy, competition, governance, and security – and goes beyond the written word.

Company 62

Company Privacy Policies Government 62

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

FEBRUARY 26, 2021

FEBRUARY 26, 2021. When brands are more trusted than media and other Trust Barometer findings. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Trust in both traditional and social media has gone down. Watch webinar. Read transcript.

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Brand Branding Media Government 78

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52