PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. 11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. Shaw said his team looks for “the characteristics of a charismatic story” that might spread and undermine trust in the company, even from a social media account with a small following.

Communications 148

Communications Pharmaceuticals Corporate Film 148

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Solo PR Pro

NOVEMBER 24, 2020

How 5 solo PR pros are planning for 2021. To plan for 2021, I am making sure I continue to be active on all social channels, most importantly LinkedIn. I am a planner at heart, so planning for 2021 has many facets for me — planning for my business, planning for my clients and then personal planning and goal setting.

Automotive 85

Automotive Nonprofit Training Corporate 85

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! BeReal gains competitor traction.

Instagram 62

Instagram LinkedIn Social Media Media 62

Reputation Us

OCTOBER 16, 2023

Find Your “ Consumer Reports ” Even if your business is not a major corporation with products or services that garner the attention of prominent evaluators, it is crucial to gather unbiased opinions — to identify your “ Consumer Reports.” According to a 2021 report by PowerReviews, over 99.9% of customers read reviews when they shop online.

Reputation 167

Reputation Consumer Report Ethics 167

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Communications Conversations

JUNE 22, 2021

I’d love to hear more about her transition from big corporate (General Mills) to the education world, too. #6 I loved the way he used social media, at the time, to connect with constituents. The post 8 “curiosity conversations” I’d love to have in 2021 first appeared on. Thomas where I teach as an adjunct.

Real Estate 88

Real Estate Local Meeting Sports 88

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. But, before we get to the 2021 list, we need to look back at my 2020 list and see how I did. Nadine Babu, Babu Social Networks.

Banking 78

Banking Sports Meeting Insurance 78

Communications Conversations

JUNE 22, 2021

I’d love to hear more about her transition from big corporate (General Mills) to the education world, too. #6 I loved the way he used social media, at the time, to connect with constituents. The post 8 “curiosity conversations” I’d love to have in 2021 first appeared on Arik Hanson. 6 – Chey Eisenman, CheyCab.

Real Estate 78

Real Estate Local Meeting Sports 78

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

PRSay

JANUARY 19, 2021

After a turbulent year of the coronavirus pandemic, civil unrest and political instability, public mistrust of societal institutions is widespread around the world, Edelman’s 2021 Trust Barometer finds. Around the world, the majority of those surveyed said the news media was doing a poor job at being objective and non-partisan.

Government 158

Government Report Survey Media 158

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements. Cancel culture continues on.

Trends 71

Trends Reputation Course Media Relations 71

PRSay

DECEMBER 7, 2023

The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news. The survey sought to learn the journalists’ views on the future of their profession at a time when journalism and its workforce are being transformed.

Journalism 189

Journalism Real Estate Survey Report 189

Maxim Behar

JANUARY 22, 2022

Maxim Behar was a guest in the Bulgarian National TV 's studio and commented the most searched three words in 2021 in Bulgaria, according to a survey on the Internet platform "How to write", in which all Bulgarians could participate. Host: Judging, anti-vaxers, and scratching - the Bulgarian words of 2021. V-A-X (VAX) or vaccinate.

System 52

System Education Television Writing 52

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

DECEMBER 3, 2021

Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. Why would any business leader try to connect with customers and prospects through media not seen as credible? Photo credit: giodilo ].

Journalism 158

Journalism Survey Ethics Report 158

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. Growing Social Now Episode Summary. About Growing Social Now.

Creativity 98

Creativity Communications Instagram Interviews 98

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. Miller worked at the University of Bristol until 2021. Dinan is currently Head of the Division of Communication, Media and Culture at the University of Stirling. But is it still all-powerful?

Ethics 105

Ethics Government Corporate Exercises 105

PRSay

FEBRUARY 14, 2023

“It’s our job at PRSA Phoenix to offer tools and training so we can continue to serve as ethical leaders in Valley companies.” “Every Month Is Ethics Month” Olson, who served as PRSA’s chair in 2021 and as the evening’s host, said it was a successful event because it brought together PR practitioners of all experience levels.

Ethics 171

Ethics Training Social Media Leadership 171

Reputation Us

AUGUST 2, 2021

On August 4, 2021 12:00-1:00 MT, ReputationUs will present a continued legal education (CLE) session for the Wyoming State Bar titled, “Reputation & Legal Risks: The marriage of the Court of Law and Court of Public Opinion.” RepUs enhances, advances and defends corporate reputations.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

On August 4, 2021 12:00-1:00 MT, ReputationUs will present a continued legal education (CLE) session for the Wyoming State Bar titled, “Reputation & Legal Risks: The marriage of the Court of Law and Court of Public Opinion.” RepUs enhances, advances and defends corporate reputations.

Reputation 78

Reputation Publicity Enterprise Television 78

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Stern + Associates

NOVEMBER 13, 2023

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications.

Trends 117

Trends Communications Conference Leadership 117

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. 2021 Strategic Communications Survey Final from Frank Strong. About the 2021 JOTW Strategic Comms Survey. Organizations value communications more than ever.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Bias in media of all forms – from social media to search algorithms to professional journalists – is very much on the minds of communications professionals. Presentation: 2021 Strategic Communications Survey.

Survey 139

Survey Communications Measurement Internal 139

Reputation Us

NOVEMBER 15, 2021

What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”.

Insurance 97

Insurance Insurance Exercises Reputation 97

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Here are some observations on what we can expect in 2021. Gartner predicts that an “anywhere operations model will be vital for businesses to emerge successfully from COVID-19 ” in 2021. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.

Trends 407

Trends Communications Employee Corporate 407

Critical Mention

OCTOBER 15, 2020

Will you focus more on email marketing or will you shift to more social media campaigns? Plan Ahead for 2021. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Consider revising any plans that may not make sense in the post-COVID world.

Tourism 186

Tourism Radio Travel Social Media 186

Prohibition

AUGUST 17, 2021

Another award shortlist: We found ourselves shortlisted for an amazing SIX CIPR Awards for 2021 including Corporate and Business Communications Campaign, Not-for-Profit Campaign, Integrated Campaign, Regional Campaign of the Year, Best Use of Digital and Social Media AND Outstanding Public Relations Consultancy.

Energy 62

Energy B2B Social Media Corporate 62

Reputation Us

OCTOBER 4, 2021

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues, and 68 percent feel that CEOs should step-in when the government does not fix societal problems. With 24-hour news and instantaneous social media, it’s hard to remain neutral.

Reputation 78

Reputation Crisis Management Employee Government 78