Critical Mention

OCTOBER 7, 2020

Here are four PR trends to consider for 2021: 1. Track news related to your industry, check out what’s trending and keep track of what your audience is saying to stay a step ahead for 2021. . The post PR Trends to be Aware of for 2021 appeared first on Critical Mention - Best Media Monitoring and Database Service.

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Trends YouTube Tourism Video 105

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Move over media relations.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

DECEMBER 21, 2021

Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. The first is the tight market for talent. The wealth of data we now have on customers (from product, finance, marketing, operation) enables forward-thinking customer success teams to have meaningful and timely conversations.

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Marketing Content Marketing Social Media Employee 214

PReview: A Blog by NewsVoir

MARCH 1, 2021

The post 6 Elements of Modern Public Relations in 2021 appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals. Humans started communication with postcards, banners, posters, books, newspapers and then came radio and televisions and now reached a digital age.

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Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world.

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Media Fashion Television Radio 162

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. That piece of sponsored content proved to be a strategic use of paid media to augment media outreach. Can sponsored content be credible ?

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Pitching Media Relations Survey Advertising 112

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. The company continues to grow quickly, having increased new bookings more than 30 percent over the first two quarters of 2021.

Instagram 156

Instagram Industry Media Analytics 156

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. We look forward to continuing to grow the platform’s community of experts and journalists, as well as integrating it into our suite of public relations solutions.”.

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Software Pitching Measurement Enterprise 89

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.]. Recommendations suggesting contacts to pitch.

Technology 169

Technology Publicity Software Pitching 169

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Media relations – The pandemic has decimated newsrooms over the last few months.

Exercises 71

Exercises Employee Social Media Communications 71

Landis PR

MARCH 20, 2023

In the 2021 report, 74% of journalists found CEOs to be credible sources, compared to 62% this year. Here are what the Landis team thinks are the top five most compelling results from the report: CEOs are becoming less credible sources One of the report’s most surprising findings was that fewer journalists find CEOs to be credible sources.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. Media relations – The pandemic has decimated newsrooms over the last few months.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

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Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Wishing you a safe and happy holiday season.

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Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. Social media statistics from 2020. Source: Content Marketing is the New Conference ). Media relations is ever more challenging.

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Survey Marketing B2B Study 176

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. It spent $40.5

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Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 28, 2022

Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . Case in point?

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Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Content picks. Media monitoring. Media relations.

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Software Case Study Pitching Technology 85

Landis PR

DECEMBER 4, 2023

In fact, the global market for AI in marketing is likely to reach $107.5 billion in 2021. Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

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Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Many companies turned off their marketing in March when the pandemic hit our shores.

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Marketing Employee Content Marketing Training 168