Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 175

Media Relations Media Pitching Survey 175

Critical Mention

OCTOBER 7, 2020

Here are four PR trends to consider for 2021: 1. You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . The influence of the internet can make or break your reputation if you are not careful. Short-Form Videos.

Trends 105

Trends YouTube Tourism Video 105

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Move over media relations. Cancel culture continues on. s cancel saga continues.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

DECEMBER 21, 2021

David Berkowitz , Founder, Serial Marketers . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. PR as arbiters of ESG.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Public relations and communications fall into that category. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Public relations and communications fall into that category. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 194

Writing Communications Marketing B2B 194