PRSay

DECEMBER 10, 2020

In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing. Keep it real.

Communications 158

Communications Nonprofit Employee Film 158

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. The corporate communication or public relations function is underserved an area of study, in contrast with other areas of management.

Corporate 135

Corporate Communications Public Affairs Resources 135

PRSay

MARCH 19, 2020

Communications should speak first to the families and communities affected by the virus, and explain what the organization is doing to help them. Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Enlist employees.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. At SHIFT, we’ve worked with clients to share statements on social pages or with their employees only rather than public channels because the events were close to their hearts. Take the lessons from 2021 to build a plan. And that’s OK.

Employee 78

Employee Leadership Consumer Internal 78

Stephen Waddington

AUGUST 31, 2020

Here are some of the issues that need to be front of mind as we head towards 2021. Helping organisations operate alongside the virus We’ve become the front line of an organisation’s communication response to the COVID-19 crisis. We’ve worked with executive teams to engage employees.

Communications 125

Communications Crisis Leadership Sports 125

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 132

Survey Communications Measurement Internal 132

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 189

Company Employee Internal International 189

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 82

Survey Corporate Communications Financial 82

Shift Communications

JANUARY 3, 2022

As employees continue to look for opportunities to do more within their role, achieve internal mobility and/or find ways to pursue their passions (since the pandemic ignited pretty strong feelings of “living your best life”), learning a new skill(s) is one way they’re finding happiness in their current roles.

Technology 78

Technology Trends Employee Mobile 78

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Sword and the Script

JULY 6, 2021

The service will no longer be available as of August 1st 2021 [sic].” According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. However, the listings tend to be UK-centric. Agility PR Solutions adds podcast monitoring.

Pitching 90

Pitching Report Software Survey 90

Stephen Waddington

JULY 15, 2020

My hunch is that the 2021 survey will tell a different story. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Learning and development opportunities were cited as the main benefit to being part of a community.

Survey 159

Survey Policies Crisis Community 159

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Stefanie Rupert, President/CEO & DEI Officer, Collins Community Credit Union ($1.38

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

Last month, ReputationUs connected with six executives from across the country and asked them five questions regarding social justice, DEI and other community plights and how taking a stance may affect their organization’s reputation. Stefanie Rupert, President/CEO & DEI Officer, Collins Community Credit Union ($1.38

Financial 78

Financial Education Community Employee 78

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Reputation Us

MARCH 16, 2022

In 2021, The Pew Research Center found that misinformation and competing views of reality abounded throughout 2020. Validating facts—whether it be with your market research, your customer feedback on social media, your employees and/or your quality control—is ultimately what will help your company build a solid reputation. Your staff?

Reputation 78

Reputation Government Film Viral 78

Reputation Us

MARCH 19, 2021

Article originally published in the March 19, 2021 issue of CU Insights. In the wake of the pandemic and the challenges that surfaced as a result, 2021 appears to be another year that credit unions consider merging with another financial institution. Refining Your Communication and Reputation Strategy. One For All.

Reputation 78

Reputation Financial Banking Employee 78

Sword and the Script

MAY 4, 2021

Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness. Content picks.

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. It raised $140 million in cash from an IPO in 2021. According to the announcement, Mr. Dean “and his colleagues will continue to grow the Semrush community by creating and curating original content for the Semrush Academy.”.

SEO 135

SEO Content Marketing Marketing Software 135

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. Five-hundred-plus employees worked to put the hospital together. We view the building as a New York City community partner. We remember stories.

Crisis 87

Crisis Employee Trade Shows Local 87

PRSay

JANUARY 6, 2021

Right now, that advice is more crucial than ever as we begin 2021. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We need to educate ourselves and ask for feedback internally and externally. The importance of elephant-whispering. Take L’Oréal, for example. BlackLivesMatter.”.

Communications 198

Communications Viral Fashion Public Affairs 198

Sword and the Script

APRIL 11, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. Employee comms platform Staffbase announced it is offering free online training courses for internal communicators. The feature seems to be a white label of the company behind Chat GPT.

Software 78

Software Company Pitching Training 78

Burrelles Fresh Ideas

MAY 16, 2023

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. This message of hope and inclusion creates a perfect dovetail for both internal and external communicators.

Strategy 40

Strategy Employee Resources Financial 40

Flatiron Communications

MARCH 13, 2021

Interestingly, it is often left to the communications teams — internal and agency — to both conceive and implement social good strategies. “An organization’s commitment to social purpose matters more than ever to its customers, employees , and communities.” – Edelman on Social Impact.

Policies 36

Policies Agency Ethics Government 36

Victorious PR

FEBRUARY 14, 2023

By establishing positive relationships with key stakeholders such as customers, employees, media, and the wider community, PR helps to create and maintain a positive image for a brand. PR helps to shape a brand’s image by communicating key messages and highlighting its strengths to target audiences.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

By establishing positive relationships with key stakeholders such as customers, employees, media, and the wider community, PR helps to create and maintain a positive image for a brand. PR helps to shape a brand’s image by communicating key messages and highlighting its strengths to target audiences.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

By establishing positive relationships with key stakeholders such as customers, employees, media, and the wider community, PR helps to create and maintain a positive image for a brand. PR helps to shape a brand’s image by communicating key messages and highlighting its strengths to target audiences.

Brand 52

Brand Branding Reputation Employee 52

PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.

Policies 165

Policies Community Corporate Enterprise 165

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. While it all seems ingenious, most technology developers are unaware of the biases their employees build into programs. The Advantages of Inclusive Leadership. Smart apps.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. million on R&D in 2021, which works out to about 10% of revenue. By contrast, Meltwater spent roughly $100 million on three acquisitions in 2021. It spent $40.5

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2021. 3) lack of employee experience (25%).

B2B 118

B2B Marketing Survey Software 118

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. Well, 100%.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

FEBRUARY 2, 2021

Every month I summarize the news from the PR vendor community. However, they are a sizable company with 1,000 or so employees. Muck Rack announced new partnerships with the Society of Professional Journalists and the International Center for Journalists. And that brings us to this month’s PR Tech Sum.

Software 122

Software Technology Advertising Advertising 122

Landis PR

SEPTEMBER 27, 2021

We truly are a one-stop-shop, offering every imaginable kind of marketing and communications service that any client might need. About 15 years ago, we joined the international Public Relations Global Network. . The belief that serving our community, our clients and our staff is of the utmost importance. So, what’s next? .

Agency 105

Agency Travel SEO Nonprofit 105