Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Axia PR

APRIL 6, 2022

When the pandemic hit in 2020, a majority of TV interviews shifted to Zoom. For a local station, the ability to conduct interviews on Zoom allows them to connect with experts in different areas without having to connect with an affiliate station to procure content for you.

Interviews 62

Interviews Local Media Relations Media 62

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. You don’t know there’s a problem until your tire is low, but you can fix it with a free plug from your local tire shop.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. Steve Turner is a Principal with Solomon Turner PR in St.

Conference 202

Conference Training Small Business Leadership 202

Landis PR

MARCH 29, 2021

During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change. What story or stories are you most proud of? Tell us a little about yourself.

Meeting 96

Meeting Media Local Interviews 96

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. To the rest of the team, I was just traditional media relations. I also developed a strategic media relations plan and crisis response templates.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Ethical Voices

OCTOBER 16, 2023

I did data communications for our local, state and national reporting. I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020. Then you all know what happened in March 2020. It’s something that I face every day.

Ethics 80

Ethics Data Crisis Apparel 80

Bianchi Biz Blog

MARCH 22, 2021

Not too long ago I reported on how a local venture capitalist had been among the early investors in the company that went on to become Moderna, now one of three companies with a vaccine against COVID-19. I’m a Grand Rapids native who joined Crain’s Detroit in January of 2020. What story or stories are you most proud of?

Technology 76

Technology Report Meeting Financial 76

Bianchi Biz Blog

AUGUST 9, 2021

I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News.

Transportation 96

Transportation Meeting Automotive Report 96

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Move over media relations. Empathy, care, and continued commitment.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

SEPTEMBER 22, 2020

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. We added two dedicated questions to the JOTW survey this year to see what communications professionals charged with media relations had to say. >>>

Media Relations 157

Media Relations Survey Media Report 157

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. Local independent PR agencies, some of which operate across several African markets.

Mobile 60

Mobile Public Affairs Government Local 60

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 108

Education Course Nonprofit Resources 108

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR in High Definition

OCTOBER 26, 2020

Today, as highlighted by the Davos Manifesto 2020 , a company’s purpose is to “Engage all its stakeholders in shared and sustained value creation… In creating such value, a company serves not only its shareholders, but all its stakeholders”. What’s critical for comms professionals is to cover all bases.

Groups 62

Groups Employee Leadership Examples 62

Communications Conversations

JANUARY 8, 2021

First, PR Week and Cision recently released their 2020 Comms Report which shared the following stats: When asked how much of your current engagement efforts are focused on mainstream media vs. influencers, 74% of respondents said mainstream media and just 26% said influencers. OK, so PRs focusing on mainstream media.

Newspapers 179

Newspapers Local Consumer YouTube 179

Burrelles Fresh Ideas

APRIL 2, 2024

Print media is the most trusted source of news in the world at 58% (vs. While overall trust in the media reached its lowest depth in 2020, it is now rebounding. And keeping in mind that a lot of news on social media originated with a reporter or media outlet.) first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

Bianchi Biz Blog

JANUARY 24, 2022

I did that for a fair number of years, covering the local music scene and any big national acts making a tour stop in town. Automoblog came along in 2014 and AutoVision News in early 2020. I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN.

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Local news and indy journalism more trusted. “I PR finds owned media programs complement media relations efforts.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

JANUARY 14, 2022

5. Make a plan for communicating with the media. A media relations plan will help you define how you’ll respond to the media, how you’ll keep them updated and in what format, who will be involved and what you’ll do if they want to speak to someone other than your CEO/MD or visit your business. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Targeting local and small businesses. Most small business owners find Facebook to be the best social media platform to connect with their customers. The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021.

B2B 344

B2B Facebook LinkedIn Small Business 344

Bianchi Biz Blog

JUNE 21, 2021

I wouldn’t describe this as a “fun” story, but it was heartbreaking, somewhat surreal and deeply meaningful to me to cover the story of my hometown newspaper, an institution that meant so much to the local community and gave me my start in journalism. This month, June, marks seven years working full-time for local newspapers.

Meeting 95

Meeting Report Automotive Real Estate 95

Sword and the Script

JUNE 16, 2020

I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. That’s why we included a dedicated and open-ended question about storytelling in the 2020 survey. The idea of “ storytelling ” was even stranger. To me, it conjured up a mental image of campfires and roasted marshmallows.

Storytelling 131

Storytelling Communications Survey Case Study 131

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. years, having joined in September of 2020. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

Landis PR

MARCH 7, 2022

However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels. I joined Automotive News in February 2020 — just weeks before COVID-19 stay-at-home orders were announced in Michigan. That includes consumer incentives and additional funding for EV charging stations.

Automotive 52

Automotive Meeting Policies Media 52