Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 99

Media Relations Report Industry SEO 99

Sword and the Script

JUNE 30, 2021

Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Blog: What is PR?

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

AUGUST 1, 2022

Michelle Garrett , PR consultant, Garrett Public Relations. Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. Most common comms measurement methods. Blog: Code of PR Ethics?

Survey 130

Survey Communications Measurement Internal 130

Wadds Inc.

MARCH 19, 2024

My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. It’s measured by means of employee engagement. Like many practitioners, I spotted the moment in March 2020 when internal communications practice was elevated into management.

Internal 78

Internal International Communications Employee 78

Stephen Waddington

JANUARY 30, 2020

The annual Edelman Trust Barometer 2020 is a grim read. The average level of trust among the UK population in NGOs, business, government and media has reached a low of 42% according to the 2020 Edelman Trust Barometer. Its view is that the public is fed up with authority and that this manifests itself as a collapse in trust. “We

Ethics 84

Ethics Government Survey Technology 84

PRSay

APRIL 13, 2021

It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? April is Accreditation Month at PRSA.

Telecommunications 197

Telecommunications Community Ethics Financial 197

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. It’s time for brands to embrace disabilities with that same passion.

Brand 89

Brand Branding Marketing Ethics 89

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Stephen Waddington

APRIL 23, 2020

Scenario planning The strategic of role of public relations is to consider interdependent relationships, explore different scenarios and map possible outcomes. The UK’s Chief Medical Officer Chris Whitty has suggested that social distancing will continue until the end of 2020. We’ve some indication of what’s to come.

Government 132

Government Crisis Exercises Retail 132

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Maxim Behar

NOVEMBER 23, 2020

But over the years we have become a powerful and serious organization, whose meetings teach the latest things in the field of public communications, share trends that will be dominant in months, you can meet experts of very high rank, for whom at other times you have to make appointments for months and years. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

AUGUST 12, 2020

COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Authentic Comms | Adam Driver | April 2020. Why start an agency in 2020, during lockdown? Boldspace | Mike Robb | March 2020.

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media bias and PR ethics. PR measurement. always or “never”).

Survey 119

Survey Measurement Public Affairs Storytelling 119

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements.

Writing 192

Writing Communications Marketing B2B 192

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. Maxim Behar strongly feels that Public Relations experts and managers will be the leader of the future big, merged business.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Add the daily required knowledge of knowing how to advise leaders, effectively measure, equipping people managers to be great communicators and creating a channel strategy, there is always something new to learn.

Internal 52

Internal International Strategy Communications 52

Mark My Words

MARCH 15, 2022

Further measures may stop foreign ships docking. The economy ministry said: “These measures are a logical response to those imposed on Russia”, adding that curbs on countries that have “committed unfriendly actions” were “aimed at ensuring uninterrupted functioning of key sectors of the economy”. percent, Goldman Sachs bankers warned.

Energy 12

Energy Banking Agriculture Chemicals 12

Sword and the Script

AUGUST 11, 2020

Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. They used to be more unbiased, but social media requirements measure work on likes, tweets and followers.” As a reporter, our publication presented facts from both sides of a story (e.g.,

Survey 156

Survey Data Media Ethics 156

Stephen Waddington

SEPTEMBER 18, 2020

Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. I caught up with four of the authors this week ahead of publication to ask them about some of the biggest issues facing our profession. How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Stephen Waddington

NOVEMBER 26, 2020

Innovation in public relations COVID-19 has been a driver for innovation for the public relations profession. At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing.

Tools 175

Tools How To Agency SEO 175

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Cision

APRIL 27, 2017

The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. Not surprisingly, Mark Schaefer had plenty of other insights on content marketing such as “30 percent of searches will be done by voice by 2020.” “You have these amazing tech & data tools at your disposal in #PR , now use them.”

Data 264

Data Leadership Tools Advertising 264

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Research for this report was compiled in May 2020. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Research for this report was compiled in May 2020. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. Uber’s Safety Concerns (Ongoing) : Horror Story : Uber has faced public relations challenges related to passenger safety, including reports of assaults and safety lapses.

Privacy 52

Privacy Ethics Airlines Data 52

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. million fake accounts between October and December 2020. PDF download version HTML version.

Publicity 128

Publicity Government Guidelines Facebook 128

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. Consider this the blueprint to “The Art of War,” Communication-style, for 2020. Today, we need to go on the attack.

How To 52

How To Insurance Insurance Ethics 52

Sword and the Script

DECEMBER 11, 2018

Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. “I 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

NewsWhip

FEBRUARY 26, 2021

Earlier in the pandemic there was an initial rise in public trust but the bubble has burst. You can see that in May of this year (2020) we actually went back out in the field. That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to.

Brand 78

Brand Branding Media Government 78