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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021.

Ethics 178
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

CES 2020 is officially a wrap. They discussed the ethics of data sourcing and activation to a packed room in Aria. Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. The CTV space is partcularly ripe for deals in 2020.

B2B 208
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One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ethical Voices

I call it divine intervention, and I’ve worked there since May 2020. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 91
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Meltwater announced six principles to govern the ethical development of AI.

Analysis 147
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Page report highlights management communications opportunity

Wadds Inc.

I described this shift in a paper for the Government Communication Service in 2020. The report argues that the current role of corporate communications has been elevated significantly because of geopolitical uncertainty, technological disruption, societal shifts, and heightened stakeholder expectations.

Report 52
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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Issues in practice 1. Happy New Year.

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The AI Gold Rush: Understanding & Unlocking the Potential of Generative AI for Business Growth

Stern + Associates

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.