Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate Communications. As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach. Viewers Becoming Participants. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

Communications Conversations

OCTOBER 29, 2019

Best practices that you should be considering if you’re thinking about starting a podcast for our company or organization in 2020. There’s a lot to be said for the fact that a podcast allows you to do a different kind of storytelling. As I moderated, and listened, a number of common themes emerged.

Corporate 104

Corporate SMB Banking Employee 104

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. And people still faxed pitches! Highly-targeted story angles.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Sword and the Script

AUGUST 18, 2020

The message continued, “Scribd will begin operating the SlideShare business on September 24, 2020.” We dug into this in the 2020 JOTW Communications Survey this year. Corporate constraints. Ethical PR folks try to present the truth but sometimes are constrained by corporate edicts.” Why was this going to happen?

Ethics 101

Ethics Communications Survey Public Affairs 101

Sword and the Script

JUNE 30, 2021

Brands taking stands on political or social issues. There’s greater support among communicators for brands to take a stand on social issues versus political issues. Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020.

Survey 120

Survey Communications Ethics Measurement 120

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As When pitching stories, remember that “the media is hypersensitive to calling out brands that are tone-deaf,” Tauberman said.

Agency 117

Agency Crisis Communications Consumer 117

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Moving towards corporate social responsibility (CSR).

Trends 106

Trends Social Media YouTube Storytelling 106

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. Don’t be that confusing brand or service. What works and what doesn’t varies by brand/client/organization. Embrace storytelling. Any brand/organization with people has stories. Here we are almost two years later. What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

JANUARY 14, 2020

By 2020, some 87% of all vehicles in the U.S. She’s my guest on this first edition of the Off Script Q&A series of 2020. I wanted to tackle the challenge of making our brand more prominent in mainstream media. Have you ever heard of telematics? will be equipped with it (opens in PDF). Telematics is data collection.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. 13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership.

Survey 104

Survey Marketing B2B Content Marketing 104

Solo PR Pro

APRIL 8, 2021

Aside from having a passion for storytelling and a knack for journalistic writing, her time as a reporter trained her in key transferable skills, including the ability to stay agile. Today, Bernadette Davis Communications is a boutique agency that helps clients to extend the capacity of their corporate communications team.

Meeting 97

Meeting Journalism Employee Storytelling 97

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. What’s your wish for the industry as we head towards 2020? Maja has spent two decades working in and reporting on the industry.

Interviews 115

Interviews Agency Industry Measurement 115

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. ” Implied links are simply brand mentions that appear in earned or shared media. Content will move to new (and old) channels.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 3) Brands blur the lines between company and friend. Indeed, my own predictions are at the very bottom.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. What’s your wish for the industry as we head towards 2020? Maja has spent two decades working in and reporting on the industry.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. PR has a bigger role in content. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 193

Writing Communications Marketing B2B 193

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up.

Corporate 274

Corporate Leadership Advertising Advertising 274

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. .” For most of 2020, b2b software has had about twice as much interest. We expect brands to test the waters with more tools in the near future.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. For most of 2020, b2b software has had about twice as much interest. “It’s We expect brands to test the waters with more tools in the near future.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. billion in 2020. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Effective storytelling improves valuations.

B2B 117

B2B Marketing Survey Software 117

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. ESG issues will be dominating corporate communications in 2022 and beyond.”. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 92

Social Media Marketing Media Creativity 92

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. Jennifer Tomlinson | Qorus Software.

Marketing 169

Marketing Employee Content Marketing Training 169