NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

Agility PR Solutions

JANUARY 7, 2024

As said by Ted Coine: ‘Influence will lead marketing efforts by 2020. Every day, consumers and corporate decision-makers are […] The post 7 steps for creating successful influencer marketing campaigns for B2B brands appeared first on Agility PR Solutions.

B2B 108

B2B Brand Branding Marketing 108

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 135

Brand Branding Nonprofit Government 135

Onclusive

DECEMBER 6, 2019

Dates: Feb 25 – 26, 2020. Dates: March 19, 2020. Dates: March 13 – 22, 2020. Dates: April 5 – 7, 2020. Dates: April 15 – 17, 2020. Dates: April 20 – 22, 2020. Dates: May 17 – 20, 2020. Dates: June 2 – 4, 2020. PRNEWS Crisis and Measurement Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Ronn Torossian

FEBRUARY 17, 2020

Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. The post Effective Client Service in 2020 appeared first on. In public relations, client […].

Brand 195

Brand Branding Publicity Agency 195

Ronn Torossian

APRIL 29, 2020

The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict. The post Corporate Marketing in 2020 appeared first on.

Corporate 195

Corporate Marketing Education Trends 195

Agility PR Solutions

SEPTEMBER 21, 2020

The COVID crisis and the resulting economic fallout have put brands to the test, and a newly released Loyalty Leaders List from customer engagement research consultancy Brand Keys showcases which ones have stood up to that test, and which have failed miserably with […].

Brand 85

Brand Branding Retail Crisis 85

Agility PR Solutions

JULY 11, 2021

Looking to improve your brand reputation in 2021? With many businesses trying to kickstart their recovery from 2020, it is vital that you are […]. The post 5 ways to improve brand reputation in 2021 appeared first on Agility PR Solutions.

Reputation 156

Reputation Brand Branding Publicity 156

Agility PR Solutions

DECEMBER 4, 2020

With people spending more time than ever online in 2020 due to lockdowns and remote working, connecting with consumers through the websites, blogs, and influencers that they follow and trust is a good way to extend a brand’s reach. The post What is the role of affiliate marketing for brands in 2020?

Brand 85

Brand Branding Marketing Consumer 85

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

Onclusive

APRIL 26, 2021

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Brand Branding 195

Agility PR Solutions

MARCH 2, 2020

The post Social platforms to watch in 2020—which ones should today’s brands be on without fail? In the fast-paced internet age, social media trends and site status rise and fall quickly—traditionally, OG sites like Facebook and YouTube maintain relevance with the older set (i.e., appeared first on Agility PR Solutions.

Brand 145

Brand Branding YouTube Social Media 145

Agility PR Solutions

MARCH 23, 2021

2020 was a gut punch, and after […]. The post 5 tips for more effective brand communications in 2021 appeared first on Agility PR Solutions. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change. What changes are the trends that frame the need for the best practices.

Communications 162

Communications Brand Branding Trends 162

Ronn Torossian

FEBRUARY 14, 2020

With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? The post Pinterest Marketing in 2020: Selling on Pinterest appeared first on. While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads.

Pinterest 195

Pinterest Marketing Instagram Advertising 195

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. Today brand customers want an experience that is as frictionless as possible. It’s a driver of many workplace branding campaigns among cloud companies, as well as a fruitful story for tech PR generalists. A pause in consolidation?

Trends 182

Trends Privacy Technology Data 182

NewsWhip

NOVEMBER 21, 2023

Not only has the group achieved success in their music careers, but they’ve also become highly sought-after brand ambassadors due to their influence among their fan base. With this in mind, we decided to take a closer look at each member’s brand collaborations that garnered high engagement on social media this fall. engagements.

Brand 78

Brand Branding Fashion Instagram 78

Agility PR Solutions

AUGUST 25, 2020

Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times. The post Automotive industry ranks #2 in brand intimacy—which brands lead?

Automotive 97

Automotive Industry Brand Branding 97

Agility PR Solutions

SEPTEMBER 27, 2020

Technology and social networking brands are the loyalty beneficiaries of the coronavirus pandemic, as seventeen percent of this year’s Brand Keys Top 100 Loyalty Leaders were represented in those two sectors. The findings were a key insight from the annual survey from loyalty and customer engagement research consultancy Brand Keys.

Brand 156

Brand Branding Survey Study 156

Agility PR Solutions

FEBRUARY 5, 2023

According to estimates, fashion influencer marketing could grow at a 36 percent CAGR between 2020 and 2027. Although fashion brands have been using influencer marketing for years, the strategies for marketing are changing.

Fashion 92

Fashion Brand Branding Marketing 92

Agility PR Solutions

JUNE 14, 2022

Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. In addition, CX quality has fallen back to early 2020 levels, reversing gains made in 2021.

Crisis 145

Crisis Brand Branding Survey 145

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. In 2020, the company quietly went IPO raising $400 million. 42 marketing and communications predictions for 2024 Image credit: DALL-E The post Is this a nostalgic goodbye to the HARO brand? [PR One Euro is currently worth $1.10

Brand 147

Brand Branding Reddit Pitching 147

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Whether the goal is to launch a new product, drive web traffic, or create a leadership brand position, Crenshaw extends PR tools and tactics beyond the limits of the traditional to create both earned coverage and word-of-mouth in order to build brands. ###.

Communications 156

Communications B2B Web Conference 156

Agility PR Solutions

AUGUST 16, 2020

As brands and businesses continue to battle through the COVID fallout, fears of an imminent economic dip remain on CEOs’ minds, according to new research from the Worldcom PR Group, which recently released its Confidence Index (WCI) monthly report for June 2020. image and brand reputation dips appeared first on Agility PR Solutions.

Reputation 174

Reputation Crisis Brand Branding 174

Agility PR Solutions

JANUARY 8, 2020

The post It’s 2020—is your brand texting with customers yet? In fact, almost two-thirds (63 percent) of respondents would switch to a company that offered text messaging as a communication channel. Interactive messaging and immediate communication are desired, but the vast majority of consumers (92 percent) expect […].

B2C 78

B2C Brand Branding Consumer 78

Agility PR Solutions

AUGUST 11, 2019

New research from voice over and audio marketplace Voices.com, in partnership with voice tech researchers Voicebot.ai, illuminates the current status of voice app adoption among leading brands—and reveals sentiments about their voice app plans going forward. Voice apps, as a marketing channel, has […].

Brand 100

Brand Branding Marketing Technology 100

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

In 2020, this PR professional was among them. From AI and machine learning to in-memory analytics and cloud computing, data was again center stage at NRF 2020. Consumers expect brands to meet a high bar when it comes to social awareness and inclusivity. Data, data, and more data. Social consciousness and inclusivity.

Retail 156

Retail Automotive Conference Data 156

Agility PR Solutions

JUNE 29, 2020

From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of history has already proved to be a baptism of […].

Strategy 216

Strategy Social Media Brand Branding 216

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Is it possible health and wellness brands are missing the mark on messaging to this generation? Liquid I.V., is sure to reach their many audiences. Align with a cause.

Brand 157

Brand Branding Marketing Sports 157

Agility PR Solutions

MARCH 15, 2020

The post What’s trending in 2020—and how can brands best adapt? Estimates are that the current 3.6 billion users will increase 6 percent this year, a slight drop from the 7 percent last year, but shipments of cell phones already decreased by 4 percent in 2019 over the […]. appeared first on Agility PR Solutions.

Trends 78

Trends Brand Branding Analysis 78

Agility PR Solutions

SEPTEMBER 9, 2021

As a result of the pandemic, 2020 was a tremendous year for e-commerce growth. At times, online ordering and fulfillment was the only channel open for both brands and consumers—and shopping will never be the same as a result, according to new research from omnichannel operations management firm Radial.

Consumer 133

Consumer Brand Branding Marketing 133

Prowly

JULY 29, 2020

Financial services brands spent over $15 billion in advertising in 2019, up 18.8% The post Top Finance Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine. The post Top Finance Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine. year-on-year.

Financial 215

Financial Advertising Advertising Report 215

5W PR

JANUARY 4, 2020

It signals the beginning of a new chapter for the brand, but if not properly handled, can lead to damaging effects. Customers might believe the brand has simply gone out of business, or may not trust the new brand, as new management may be included with the rebranding process possibly resulting in changes to their favorite products.

Brand 148

Brand Branding How To Employee 148

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Agility PR Solutions

AUGUST 23, 2020

Comms pros know that personalization is driving brand loyalty today, but new research from AI-driven 1:1 marketing firm Formation.ai finds that consumers feel brands aren’t doing enough to recognize them as individuals.

Brand 96

Brand Branding Survey Study 96

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2020

The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award. EMPOWERing Gender Diversity in Events” helped Bizzabo build brand visibility and align with diversity-conscious event and marketing decision-makers. Winners will be announced September 30 during a virtual awards ceremony.

Software 156

Software B2B Agency Company 156