Flack's Revenge

SEPTEMBER 1, 2021

This slight may seem trivial compared to real life and death situations, but PR is my livelihood, and puts bread on the table for my family and 275K other people in the industry across the US, according to the BLS (2019 numbers; expected to grow by 7% annually through 2029, more on average than other professions). The appetite is there.

Writing 177

Writing Pitching Report Industry 177

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Flack's Revenge

MAY 14, 2019

He cited data from recent studies: “Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior? Newsjacking.

Survey 195

Survey Journalism Agency Data 195

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. You might also be interested in: Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES.

Data 75

Data Automotive Transportation Mobile 75

5W PR

JANUARY 15, 2020

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Virtual Reality (VR).

Technology 78

Technology Storytelling Consumer Brand 78

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

Doctor Spin

FEBRUARY 22, 2024

Building trust and credibility is another crucial objective of public relations. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Public Relations Review 3 Turk, J. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Content Creation and Curation: AI technologies can assist marketers in creating and curating content.

Communications 40

Communications Marketing Technology Data 40

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Information overload occurs when you try to consume too much knowledge or data at once.

Pitching 53

Pitching Media Media Relations Writing 53

Mark My Words

APRIL 29, 2019

Meanwhile, there are clients who need media coverage and counsel that sticks and engages now. Our roots have always been in strong media relations and within that, seeding stories as deep into every funnel as we can. Borkowski has an engine room of talented, young producers and publicists, but we also value experience and age.

Creativity 60

Creativity Engineering Course Groups 60

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Try our services.

Tools 99

Tools Survey Pitching Analytics 99

Critical Mention

JANUARY 29, 2021

billion in 2019 to USD 22.3 For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. billion by 2024. Naturally, businesses today can ill afford to ignore influencers. .

Brand 135

Brand Branding How To Radio 135

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. Communication teams must straddle all worlds.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. AI loss of luster “Two-fold: AI fatigue is real.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. in 2019, reaching a record $4.5

Survey 174

Survey Marketing B2B Study 174

Bianchi Biz Blog

OCTOBER 19, 2023

And that includes the vehicle technology and advanced mobility segment of the annual show. In fact, longtime auto journalist and analyst John McElroy calls CES the world’s best auto technology show. 7-12 if you include CES Media Days), in Las Vegas, will confirm that status. And the 2024 version of the event, scheduled for Jan.

Automotive 87

Automotive Mobile Software Technology 87

Sword and the Script

DECEMBER 25, 2018

What has changed the most is the fact that consumers are now in full control.”. If you understand the fundamentals, then you can navigate the technology landscape.”. Read more: Confusion, Technology and Talent in Marketing; Off Script No. At the end of the day, technology shouldn’t be driving decisions. 33: Bryan Young.

Marketing 60

Marketing Government Interviews Technology 60

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. That’s up from 17 interactions in 2019. 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

OCTOBER 16, 2018

The technology would create the perfect message, deliver to the right people, at the right time, score the leads appropriately, and then hand a list of buy-ready names to sales. Utopian perhaps, but technology in and of itself may not be an advantage unless you have the capacity to use it effectively. It just doesn’t work that way.

Marketing 55

Marketing Real Estate Analytics Interviews 55

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. The role of public relations in modern organisations #5 Internal communications and the shift to the social organisation Internal communication is enjoying a renaissance and significant growth thanks to the emergence of the social organisation. It’s a power form of advocacy.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

FEBRUARY 12, 2019

billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Susan Kostal | Stet.

Marketing 167

Marketing Employee Content Marketing Training 167