Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. The theme for this year’s conference is “Think Forward” and provides and an eye toward the latest trends, solutions and ideas. Date: March 21, 2018. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

DECEMBER 16, 2017

It’s a prediction that’s been made several times before and many years earlier, but for a very different reason: The Future of Marketing Looks More like Public Relations. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. PR Strategy: Paid Media Tactics for Earning Media.

B2B 85

B2B Media Survey Advertising 85

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 120

Survey Communications Ethics Measurement 120

Business Wire

AUGUST 9, 2017

Raschanda Hall , Business Wire’s director of global media relations, has spent 16 years as a leading part of the media relations team. Additionally, she serves as the president of the Chicago chapter of Black Public Relations Society. Register with SXSW PanelPicker and become a part of the experience.

Conference 164

Conference Technology Mobile Analytics 164

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. Also see these related posts: Is Media Relations Getting Harder? Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey.

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 The press release says, “customers are finding that the native, connected features built internally rather than through third-party connections, provide a more seamless user experience than other platforms in the industry can provide.”.

Pitching 89

Pitching Report Software Survey 89

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Can you tell us what types of stories, trends or issues are on your radar now? Trends in advanced safety systems and more efficient equipment technology. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. When I am now contacted by media, it’s usually around current anti-bribery issues. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

APRIL 30, 2019

According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For G2 Crowd provides a live and trending view of its grid with the most current data.

Industry 86

Industry Media Technology Employee 86

Communications Conversations

FEBRUARY 6, 2018

As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world. Many jobs in the comms world require you to manage a broad mix of internal AND external communications.

Energy 68

Energy Corporate Travel Internal 68

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The second top challenge seems related – an “executive team that doesn’t understand comms.” Media relations only gets harder. That is, yes.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Internal comms takes center comms stage in hybrid work. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

.” ~ Frank Strong , Founder & President, Sword and the Script Media , LLC [Note: this prediction was first published by the Content Marketing Institute : Key Trends in Content Marketing 2024: 67 Predictions ] Predictions that are mostly enthusiastic about AI 21. When employees are informed, this leads to trust.

Writing 192

Writing Communications Marketing B2B 192

Bianchi Biz Blog

AUGUST 7, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. Describe the craziest or most fun story you have written.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. Full report: 2019 Global State of the Media Report by Cision (reg. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision.

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

JANUARY 15, 2019

1) “Brands are not only in-housing their creative and media buying, but also PR, and sometimes they’re not afraid to recruit from their own firms.”. The trend to take more work in-house is quite true for creative and media buying. So, you need a mix of internal and external PR help. Too much even.

Agency 77

Agency Leadership Corporate Training 77

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). Internet Marketing Trends ). 59% of respondents believe their budget will increase over the next year [2018].

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: What Do You Get When You Cross Media Trends with Customer Support and Investor Relations?

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Doctor Spin

DECEMBER 4, 2023

2018, August 6). Media Relations: Debiasing Techniques “Debiasing techniques against confirmation bias could potentially promote human welfare by reducing ideological extremism and fostering understanding among diverse groups.” Confirmation Bias in Organisations Confirmation bias exists everywhere, not just in the media.

Media 52

Media eBook Viral Construction 52

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. 5) Muck Rack rolls out “Google Trends” tool for PR. CEO Greg Galant told PRWeek the new tool is akin to “Google Trends for PR pros.”. Burrelles announced it has partnered with TVEyes into its media monitoring platform.

Software 102

Software Analysis Data Tools 102

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. This trend will impact all publishers. Theory and techniques of media training can be shared at all levels, we must democratize the competence of public speaking.”. Rethinking internal and external comms. Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168