Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

BradleyPR

MARCH 31, 2018

Or seeing someone wearing your brand’s t-shirt at the mall? What makes you feel successful in your PR job? Is it a spike in social media followers? A news article published from a news release you sent out? These results can make you feel good about what you are doing. They can also be the [.].

Measurement 48

Measurement Social Media Media Journalism 48

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

NOVEMBER 29, 2018

A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. That is certainly true of the company’s rollout of Google Marketing Platform in 2018. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Google Data Studio adoption.

Analytics 105

Analytics Data Trends Marketing 105

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

JUNE 10, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

Media 60

Media Marketing Analytics Television 60

Critical Mention

APRIL 13, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

Critical Mention

MAY 28, 2019

In reality, however, email marketing still holds an important place in the marketing mix for most brands. Of course, subject lines , content and design are critical to success with email marketing; but the platform a brand uses, and the features it has access to within that platform, is equally as important. Eric Lebowitz.

Marketing 71

Marketing Social Media Tools Content Marketing 71

Critical Mention

OCTOBER 29, 2018

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his personal brand. Until next time!

Sports 117

Sports Film Television Transportation 117

Critical Mention

FEBRUARY 6, 2020

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

How To 106

How To Media Radio Print 106

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! Was The Wall Street Journal categorised as an international title or a national newspaper? The other figure was 30 times higher!

Data 120

Data Measurement Examples Tools 120

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Digital marketing spend tallied up at around $629 billion in the US in 2018. Yet all the money means digital-first businesses have to contend with more noise as legacy brands bring their deep pockets to digital. req.) – by BMV a digital agency in Boston.

Study 61

Study Survey B2B Advertising 61

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms.

Trends 45

Trends Google Crisis Management Data 45

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Beyond PR

SEPTEMBER 29, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. .” You’re going to see where [brands] look more to earned media.

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. 5) Your Brand is Not the Hero…Your Customer is the Hero.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. HubSpot (2018-Present). NASA (2018). Adobe (2016-Present).

Social Media 56

Social Media Conference Travel Internal 56

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. ” — Monique Farmer, APR, Professor of Practice in the College of Journalism and Mass Communications, the University of Nebraska, and Creator, Anvil Ready. Follow your gut.” Ironically, the riot the next day at the U.S.

Company 189

Company Employee Internal International 189

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors?

Pitching 43

Pitching Journalism Tools Agency 43

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships. Without it, customers and partners will lose loyalty to your brand.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. That’s up from 68% in 2019 and 51% in 2018. That is, yes.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results?

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. Intrado was formerly known as West Corporation.

Software 93

Software Banking Technology Data 93

Stephen Waddington

MARCH 15, 2021

Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn? Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 3, 2020

Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., Cision too said it has expanded its partnership with TVEyes to allow its customers to monitor for mentions of their brand in more than 25,000 podcasts.

Pitching 78

Pitching Instagram Survey Data 78

NewsWhip

AUGUST 31, 2023

Cara Buckley Cara Buckley is a 2018 Pulitzer-winning climate reporter who writes articles on individuals working toward solutions and off-the-beaten-path tales about responses to the crisis. Through her work, she communicates stories highlighting a greener future and pragmatic measures to tackle the challenges posed by climate change.

Energy 78

Energy Crisis Travel Report 78