Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. And in 2017, that figure will grow 24.0% million people.

Media 75

Media B2C B2B Nonprofit 75

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. H: What about the print quality?

Writing 83

Writing Google Blogging Exercises 83

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. A 2017 analysis of 1.4

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. We herald the arrival of a new technology or technique as the latest and greatest approach.

Marketing 91

Marketing Google Newspapers Print 91

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch is a new startup in PR tech that has been running a free beta program since September 2017.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. They added another $4.5

Software 138

Software Pitching System Analytics 138

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Online blog posts can drive direct traffic to your landing page, like this recent example from our technology client, RBA, whose expert wrote about the digital workplace topic addressed in the e-book.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

SEPTEMBER 18, 2017

For example, here’s the remainder of 2017’s calendar for AdAge magazine: My PR team would advise me to craft stories, topics, articles, bylines, etc. to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. Vice President, Marketing Technology.

Analytics 132

Analytics Data-Driven PR Data Software 132