Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. Dark Social and Influence. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? So, what’s PR to do about it? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. 2) Key PR considerations about influencer marketing.

Survey 96

Survey Journalism Study Pitching 96

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Let’s think this through.

Media Relations 60

Media Relations Media Newspapers Print 60

Beyond PR

SEPTEMBER 26, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. These super users often access social platforms for more than eight hours per day.

Journalism 63

Journalism Social Media Study Comparison 63

Sword and the Script

APRIL 8, 2017

For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. Earned media is going to get harder. This is what social media did to the traditional gatekeeper. Then it didn’t. We create this content mainly because someone asked us to.

Content Marketing 73

Content Marketing Social Media Marketing Media 73

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field. ” A. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms.

Newspapers 177

Newspapers Industry Print Journalism 177

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro. I finished my Master's in five semesters, and I like to brag about that because that was a lot,” she said. “I

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. It’s about certain details. What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. Social Data.

Data 144

Data How To Storytelling Analytics 144

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. In addition, “36% are concerned about journalist safety.”. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.

Marketing 78

Marketing Publicity Survey Study 78

Bianchi Biz Blog

FEBRUARY 21, 2022

Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. I believe those are the stories that readers can relate to—or want to connect to. How long have you been in journalism and how did you get started?

Meeting 96

Meeting Transportation Media Sports 96

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 5, 2020

That seems about right for this strange new dimension we are living in. There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Mr. Smart does often have a refreshing take on media relations.

Pitching 85

Pitching Survey System Technology 85

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started?

Meeting 83

Meeting Automotive Media Transportation 83

5W PR

MARCH 12, 2018

Thus began the #rethinkbeautiful campaign – a multi-level campaign combining social media influencers, marketing and advertising videos and visuals, consumer activations and traditional media to both consumer and trade. The social influencer program achieved more than 410,000 video views, 2,600 likes/ reactions and 2,309 shares.

Video 68

Video Mobile Consumer Advertising 68

Critical Mention

JANUARY 3, 2019

There were (and are) legal, audit, forensic and advisory leaders, but no one was talking about what it actually looks like from the commercial perspective. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. There were no shortage practitioners in the field.

Interviews 105

Interviews Ethics Government Internal 105

Bianchi Biz Blog

JANUARY 25, 2021

I’ve traveled to dozens of states and countries and can say hello, thank you, and some form of let’s go/hurry up in eight languages, which tells you a lot about my personality. Along with the GTO story, I’m also proud of my Forbes’ Audi R8 story about a women-only driving event at Monticello raceway. Facebook: [link].

Automotive 71

Automotive Meeting Industry Media 71

Maxim Behar

JANUARY 24, 2022

They are the masters of words and visions and in the modern world, wisdom comes from social media content. in Global Public Relations Changes at Sofia University. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Beyond PR

APRIL 24, 2018

While traditional media has declined in popularity over the past decade or so, it seems to be making a small comeback of sorts. The New York Times reported more than 10 percent year-over-year revenue growth for the fourth quarter of 2017 and 7.7 To learn more about the State of The Media in 2018 download the report.

Media 75

Media Survey Pitching Journalism 75

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. If a journalist writes about your brand, you can check your website’s analytics to see if that source sent you much traffic, but that’s a clunky solution at best. About Nick Bell.

Measurement 75

Measurement Tools Journalism Content Marketing 75

PRSay

MARCH 29, 2017

” He cites figures from the 2017 Edelman Trust Barometer , an annual global study. Yet dovetailing this collapse in trust is a trend that suggests a growing role for social media and employee ambassadorship: an increased reliance on peers. “They’re scared about their jobs.”

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Sword and the Script

AUGUST 13, 2019

Exchange rates at the time indicate the offer was worth about $120 million (US). In April, the Cision board votes for the GTCR offer, which ends up at being valued at about $170 million. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics. WooPitch (@WooPitch) March 30, 2017.

Technology 12

Technology Software Company Marketing 12

MaccaPR

AUGUST 8, 2018

Forbes now reports that Papa John’s shares have dropped 19 percent, “wiping out about $100 million of Schnatter’s fortune.” Most CEOs in the public eye have undergone media relations training, preparing for those few minutes that they’re on camera or face-to-face with a reporter. Founders are dangerous people,” continues Austin.

Crisis 63

Crisis Marketing Training Employee 63

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198