Sword and the Script

DECEMBER 23, 2017

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. 20 Golden PR and Content Marketing Ideas that will Outlive 2017 from Frank Strong. As I understand her words, the act of reading is something greater than simulation for your mind.

Content Marketing 93

Content Marketing Marketing Storytelling Course 93

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand. No two bags could look alike.

Storytelling 66

Storytelling B2B Trends Examples 66

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” When did you first become interested in writing poetry?

Writing 120

Writing Creativity Local Pitching 120

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. . Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Ethical Voices

JUNE 12, 2023

If you remember in 2017 when the Muslim ban was first announced, people flocked in droves to airports, to support the community, to provide legal support. I’m in the middle of working with a client where there are six messaging guides I have to write. It lacks that creative thought. That momentum was amazing.

Ethics 69

Ethics Storytelling Communications Training 69

Doctor Spin

FEBRUARY 15, 2024

Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Outside the box” = Used to refer to creative thinking, but has become a cliché. 2 Rivera, K. Communication vs Communications. 2024, January 2). MastersinCommunications.com. Join the resistance!

Communications 52

Communications eBook System Corporate 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Marketing turns to creative to stand out from the clutter . Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Brad Marley , Chief Storyteller, Yelram Media . We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 190

Writing Communications Marketing B2B 190

Mora Communications

NOVEMBER 13, 2017

Coming up with your story ideas, developing your pitches, building your media lists, defining your target market, and writing your initial press release are some of the steps you need to take when launching your public relations campaign. . These are your key stories and effective PR is effective storytelling. Get creative. .

Pitching 40

Pitching Conference Social Media Storytelling 40

Stephen Waddington

MAY 31, 2018

Storytelling, and a strong backstory helps engage music fans. She started working for local firm Karol Marketing where she learnt the importance of understanding business objectives and creativity. Writing press releases and making media calls Natalie joined Sage for the opportunity to work for an international business.

Local 60

Local Agency Corporate Internal 60

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come.

Sports 245

Sports Agency Industry Creativity 245

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement.

Marketing 53

Marketing Software eBook Technology 53

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. A 2017 analysis of 1.4 92 percent focus on building new audiences. Furthermore, 96.5

Strategy 67

Strategy How To B2C Content Marketing 67

Solo PR Pro

MAY 21, 2019

You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. Watch Carla Harris’ appearance at the 2017 Pennsylvania Conference for Women. We can't afford culture.

Leadership 55

Leadership Employee Airlines Construction 55

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. About Seth Gilpin.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come.

Sports 81

Sports Agency Industry Creativity 81