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Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. They will refer you to their marketing department and ask you to pay for an ad! Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Public relations: State of the field.

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The Golden Rule of Persuasion

Doctor Spin

Invite them to refer colleagues within their industry in exchange for a reward, demonstrating respect for their influence and judgment. Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology, 36 2, 147–168. Source: Current opinion in psychology 1 Wänke, M. Primes as hidden persuaders.

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7 Reasons Why PR Matters More Than Ever

ImPRessions - Crenshaw Communications

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. Earned coverage can’t be blocked.

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Priming in PR: The Subtle Art of Pre-Suasion

Doctor Spin

Invite them to refer colleagues within their industry in exchange for a reward, demonstrating respect for their influence and judgment. Source: European Journal of Social Psychology 2 Bargh, J. Invite them to refer colleagues within their industry in exchange for a reward, demonstrating respect for their influence and judgment.

eBook 52
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The State Of Journalism, How It Might Evolve, And How PR Can Help

Mindful Marketing

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity. In 2016, Gizmodo got ahold of a stray email thread from a Microsoft employee that included some highly detailed “dossiers” about journalists.

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Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? 

Sword and the Script

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). The PR Opportunity for Brands as Publishers Tinker with Journalism. Why stop there?

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