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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. I think this article is one we’ll reference back to for quite some time. How long have you been in journalism and how did you get started?

Meeting 82
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Behind the Headlines With Sharon Ward Keeble

Cision

How did you get your start in journalism? I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. Where do you find expert sources to reference in your stories?

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Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Such archiving of information guarantees that news is visible and available for reference long after its initial release.

Financial 164
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Media Relations Must-Dos: 10 Tips for More Earned Media

Beyond PR

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Get local: Most of the media outlets you reach out to are focused on a specific audience. Today’s audiences cross-reference a mix of paid, earned, and owned channels to make their decisions. Newsworthy.

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How to Reach Special Publics – The Woman Publics

PR Conversations

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. You can find all posts that reference Occlusive here and read my brief on their product here – Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing].

Marketing 102
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Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

I eschew corporate titles, and simply refer to myself as a freelance writer. My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. My life as a freelancer began in 2012.

Meeting 65