Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Coach and prepare corporate spokespeople.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. Let’s revise the 2016 numbers. Agency $88,000.

Survey 116

Survey Agency Report Corporate 116

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Such archiving of information guarantees that news is visible and available for reference long after its initial release.

Financial 164

Financial Video Consumer Data 164

Critical Mention

JANUARY 3, 2019

How did you accomplish this incredible journey of what you have referred to as “shame to change”? I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. Richard: It happened slowly and organically. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. You can find all posts that reference Talkwalker here. 8) A clever mix of press work and content.

Marketing 101

Marketing Content Marketing Advertising Advertising 101