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Behind the Headlines With Adriana Stan

Cision

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. 2016: One Bold Content Marketing Prediction for 2016.

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Blogging can be a full time job, says Vuelio

Stephen Waddington

These include fashion and beauty, lifestyle, parenting, food and drink, and travel. While three of these super sectors have grown since 2016, Lifestyle and Fashion & Beauty have seen declines, with the latter experiencing a 14% drop over the last two years. Download the full report here.

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How Washington Post Editors Use Social

Cision

Ann Gerhart , Amanda Erickson , Allison Michaels and Terri Rupar spoke about everything from 2016 presidential election coverage to what a “typical” day looks like. Cision (@Cision) February 25, 2016. Here’s a glimpse at what they had to say about social media’s role in the newsroom: Monitoring.

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Our PR New Year’s Resolutions: 5 Things We Promise To Do

ImPRessions - Crenshaw Communications

Here’s what we promise to do more of in 2016. In-person time takes more effort and is easy to overlook, but it can often make the difference between someone taking your call or not, or saying yes to a pitch or request. Solid writing skills never go out of fashion when it comes to media and public relations.

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Meet the Media: Craig Cole, Road Test Editor at Roadshow by CNET

Bianchi Biz Blog

The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ). What advice do you have for PR people that want to pitch you? The best advice I have for PR folks pitching story ideas is make sure the topic is relevant to the journalist you’re reaching out to.

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8 Ways to Make Your Press Release More Effective

Cision

In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. And you could also cite statistics from your testing when pitching to a journalist or influencer to substantiate how this will be high interest to their readers. ” 4.

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