The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Cision

FEBRUARY 23, 2016

Want to improve your media relations? Gain insights from Cision’s free State of the Media 2016 Report! At the simplest level, this is about understanding data and analytics and the ability to demonstrate the value of what we do. Threepipe’s tagline is “Joined-Up Thinking.” Can you explain what this means?

Analytics 120

Analytics Agency Newspapers Community 120

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. This seems to give you access to your media list right from an email. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. If you write a nice note, I might just give it to you.

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

DECEMBER 21, 2021

To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. Frank Strong , Founder and President, Sword and the Script Media , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Media relations is ever more challenging.

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. They’re still hugely successful, but things have changed.

Trends 157

Trends Privacy Data Reputation 157

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media? Are you planning or working on any additional research studies in 2016 / 2017? – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Stephen Waddington

OCTOBER 22, 2019

Cision has made more than $1bn of acquisitions in the past five years in a bid to develop cloud based platform for the communications and public relations industry.

Tools 60

Tools Enterprise Software Technology 60

Beyond PR

AUGUST 4, 2017

This year, the Cision Communications Cloud ™ was named a finalist in two CODiE aw ard categories : “ Best Business Information Solution” and “Best News Media Monitoring Solution” after its launch in October 2016 ; ultimately taking home the award for “Best Business Information Solution.”

Industry 64

Industry Communications Software Hotels 64

Stuart Bruce

MAY 29, 2016

The fact that John Simpson thought this was a good idea shows that even in 2016 there are many less than enlightened companies and governments who will fall for the ‘hire a journalist’ myth thinking it will be the panacea to all their PR problems. John Simpson (@JohnSimpsonNews) May 26, 2016. hrrlGl153Q.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

ISEBOX

MARCH 18, 2016

Parts 2 and 3 will cover automating analytics and aspects of entire campaigns. An Enterprise version is slated for release in early 2016. Media Relations & Content Distribution = Maximized Reach. These public relations automation tools save you time, which you can use to create more stories and maximize reach.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

OCTOBER 11, 2016

These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? What is the impact of social media engagement on the business? The cliff notes to three recent social media studies follow below. 1) Benchmarks for Brands in Social Media.

Social Media 60

Social Media Study Media Survey 60

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.

Blogging 64

Blogging Analytics Google Writing 64

Burrelles Fresh Ideas

AUGUST 2, 2023

Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. PR professionals who understand and harness the enduring significance of broadcast media are better equipped to navigate the media landscape and achieve their communication objectives.

Radio 75

Radio Television Media Local 75

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.

Blogging 40

Blogging Analytics Google Writing 40

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

OCTOBER 1, 2019

The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. 4) Business Wire partners with Onclusive for analytics. (NASDAQ: INOD ). The company’s product page has some additional product descriptions and visuals.

Pitching 62

Pitching Analysis Report Video 62

Sword and the Script

JANUARY 1, 2019

As I tend to do at year’s end, I’ll look at the analytics to see which ones were most successful. This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. The 7 Least Read Posts in 2018.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

DECEMBER 11, 2018

Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media. Also see Managing Media Relations for a Publisher; Off Script No. This is time-consuming and inefficient and often ignores data from surveys and analytics. December 2016: One Prediction Each for PR, Content Marketing and Social Media.

Social Media 96

Social Media Marketing Media Creativity 96

Norton's Notes

MARCH 21, 2017

However, these days I tend to check my page views in Google Analytics and see which posts have been viewed the most. I also think PRs need to embrace social media listening in 2017, as it was very big in 2016, and this is only going to continue as brands use listening for their customer insights.

Interviews 35

Interviews Writing Blogging Social Media 35

Sword and the Script

DECEMBER 26, 2023

Amidst these changes, the PR industry will continue its march to using data and analytics in new, innovative ways. The increased availability and sophistication of analytical tools will enable PR practitioners to dive deeper into influencer behaviors, sentiment trends, and campaign metrics. Wishing you a safe and happy holiday season.

Writing 198

Writing Communications Marketing B2B 198

PR Conversations

MAY 9, 2017

When I worked in media relations, it was all I wanted to do. I also belong to the Market Research Intelligence Association , which I believe helps me better understand how research and data analytics helps drive effective public relations. As well, I can take it personally when my advice isn’t heeded. Speech writing.

Energy 53

Energy Measurement Internal International 53

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12