PR 20/20

JUNE 13, 2017

Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business. Write content.

Marketing 51

Marketing Technology Content Marketing Conference 51

The Resolution Blog

NOVEMBER 25, 2015

Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? PR planning for 2016? He’s talking about the same topic the PRSA International conference this weekend in Atlanta. Technology investment + human capital = The virtuous PR circle.

eBook 120

eBook Google Tools Analytics 120

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. increase in Q3 growth from Q3 of 2016. Vice President, Marketing Technology. Let’s turn our eyes towards revenue.

Twitter 87

Twitter Social Media Media Analysis 87

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

PRSay

DECEMBER 7, 2016

The fruit of this labor was the launch of the updated 2016 Examination, which is the second step in a two-part Examination process. Given advancements in technology and the ease of availability of teleconferencing tools, the need to justify “hardship” has been removed. analytical skills) and 1.4 Control analysis.

Analysis 60

Analysis Local Data Technology 60

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Luckily for us, rapid advancements in marketing automation technology present new opportunities to revamp our marketing efforts. Create workflows to streamline internal and external communications. Emily is a dual major studying Public Relations at S.I.

Software 47

Software Tools Internal International 47

Shift Communications

FEBRUARY 18, 2016

And the conversation about the company continues to grow, as we can see in this Google Trends chart from the company’s launch in August 2013 to January 2016. We’ve used it internally for projects, for specific team needs AND used it with outside partners and clients.

B2B 60

B2B Marketing Enterprise Community 60

Shift Communications

JANUARY 19, 2016

Courage is about strength of heart, or belief; it is a deep word, an internal word. Using IBM’s Watson Analytics, I discovered a hidden nuance in the data. I would have walked away believing influencer marketing, despite being a clear marketing trend for 2016, was a lie. Vice President, Marketing Technology.

Data 60

Data Exercises Analytics Social Media 60

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. There is no order of merit, these predictions are listed by the order in which they were received.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. .” Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: Outperform the Competition ). The most in-demand marketing skills.

Survey 178

Survey Marketing B2B Study 178

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Parts 2 and 3 will cover automating analytics and aspects of entire campaigns. Internal Messaging Apps = Effective Internal Communications.

Publicity 70

Publicity Enterprise Analytics Tools 70

Beyond PR

OCTOBER 25, 2017

With major focus put toward ease of use, new enhancements to analytics include the integration of Analytics and My Coverage pages, empowering comms teams to filter and visualize their data all from a single screen. We’ve got several other technology investments in the works, so stay tuned, and we look forward to your feedback.

Communications 73

Communications Analytics Analysis Data 73

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. 60% plan to run regular internal training and development programs. Looking for an agency partner with digital, analytical and creative know-how?

Study 118

Study Survey Infographics B2B 118

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. I’ve used it three times and you can see a screenshot of the analytics below. Though figures for Falcon.io

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

OCTOBER 1, 2019

And now onward this month’s PR technology summary…. The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. 4) Business Wire partners with Onclusive for analytics. click images for higher resolution).

Pitching 62

Pitching Analysis Report Video 62

PR 20/20

OCTOBER 31, 2017

Technology utilization. data quality and management were the top two marketing technology challenges in 2016.”. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Lead sources. Marketing team. Social media.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Beyond PR

MARCH 15, 2016

Modern marketers are called on to be buyer-focused and data-driven as they create increasingly compelling content, distribute it over a growing number of channels, and gather analytics for reporting and optimization efforts. As technology and best practices change, it can be easy to stray from your marketing’s original mission.

Marketing 40

Marketing Storytelling Fashion Technology 40

Sword and the Script

JUNE 7, 2016

The top skills CMOs say they need on their team are: a) digital marketing (62%); b) data analytics and insights (49%); and. That’s according to a survey of 262 business technology buyers by the Arketi Group , a PR firm based in Atlanta as reported by MarketingProfs. Top 5 Challenges Facing B2B Marketers in 2016.

Survey 60

Survey Marketing B2B Infographics 60

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Basically, artificial intelligence is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.

Marketing 53

Marketing Software eBook Technology 53

Shift Communications

AUGUST 24, 2016

In the days of Google Analytics, IBM Watson and Tableau, why are communicators still afraid of data? Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. The question is why?

Data 60

Data Marketing System Google 60

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52