Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). The PR Opportunity for Brands as Publishers Tinker with Journalism. Why stop there?

Survey 118

Survey Agency Report Corporate 118

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Mark My Words

DECEMBER 29, 2015

These examples show how the great and good can bypass pesky journos and take image management into their own hands. 2016 will be about responsibility. It aroused the ire and delight of social media, ripped through the papers and received the inevitable warning from the Advertising Standards Authority, guaranteeing extra story mileage.

Journalism 60

Journalism Wikipedia Film Interviews 60

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. They also provide great content for repurposing on social media, blogs and elsewhere.

Local 68

Local Mobile Corporate Retail 68

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. For example, The Huffington Post teams with Johnson & Johnson to produce a channel called Global Motherhood. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. Here comes the parallel – have you cracked open the CMO section of the Wall Street Journal, lately?

Agency 97

Agency Trends Marketing Survey 97

Presspage

AUGUST 15, 2017

Snapchat’s recent addition of ‘link’ capabilities to videos is the latest example of how videos have become the communicator’s best friend. The rise of the internet, cell phones, and social media are just a few examples of how technology has impacted how people communicate. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. — Kevin C Hartman (@KevinCHartman) July 14, 2016. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. What did you mean? “My

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). The earliest surviving example is dated to the 35 th century BC.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. If you’ve reached this far, you’ll know I’m feeling snarky about the state of PR affairs at the start of 2016. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. For example, subject lines between 80-120 characters have the highest open rates , around 25%. For example, about 0.13% of emails sent through their system had subject lines of 180-189 characters and CTRs of 17.8%. Their recommendation?

Study 98

Study Marketing Data Analysis 98

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? My life as a freelancer began in 2012.

Meeting 65

Meeting Automotive Engineering Media 65

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Worst example: “A Good Story for You;” Better example: “XXX Acquires YYY.” — the odds of successfully engaging a journalist to cover one’s client are minuscule indeed.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

JULY 2, 2019

For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As

Trends 60

Trends Media Report Technology 60

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members). Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Sword and the Script

DECEMBER 26, 2023

On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. And the answer is probably a bit of both.

Writing 198

Writing Communications Marketing B2B 198

Flatiron Communications

JANUARY 15, 2016

Peter Himler (@PeterHimler) January 13, 2016. If you rep a beauty brand, for example, and wish to reach a large model-influenced audience, be prepared to pay through the nose ring. The Wall Street Journal just penned a fawning profile of her. The Wall Street Journal was just accepted onto Snapchat Discover.) advertising).

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28