Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Gillette, a P&G brand, even sued them in 2015, citing patent infringements. Sundial (marketers of the Shea Moisture and Nubian Heritage lines) identified an underserved market and developed products for it. Take advantage of social media. .

Brand 136

Brand Branding How To Storytelling 136

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Cision

JUNE 15, 2015

” – Adrienne LaFrance, The Atlantic , April 29, 2015. Take all of that baggage and consider this: marketing professor Jonah Berger writes that before we share something on social media we evaluate its “social currency. On Facebook (and everywhere else), the desire for virality is like the desire to win the lottery.

Viral 120

Viral Facebook Measurement Advertising 120

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. Since the original real-time event, KitKat has expanded its marketing strategy by exploring over 70 ways of “breaks” to coincide with its strapline and stay relevant with its audience. Salvation Army.

Brand 159

Brand Branding Comparison Viral 159

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. coli contamination of 2015. The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment.

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Ripley wrote her insight in 2015. Influencer marketing and authentic word-of-mouth are as important as press releases and media placements anymore.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. Fiji Water has been an official sponsor of the Golden Globes since 2015, so they didn’t exactly “crash” the event.

Marketing 78

Marketing Viral Consumer Brand 78

MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

The outcomes of a strong PR program – positive earned media and social sharing – aren’t as reliable as other marketing techniques. Public relations is at its best as part of a bigger-picture plan that comprises other marketing disciplines and tools. Five Things PR Does That Helps Drive Sales. Earn Credibility.

Education 120

Education Leadership Viral Consumer 120

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. Fiji Water has been an official sponsor of the Golden Globes since 2015, so they didn’t exactly “crash” the event.

Marketing 48

Marketing Viral Consumer Brand 48

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Seen a funny picture in a forum that would make a viral-worthy news piece? PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example. Make sure it is credible.

Digital PR 77

Digital PR Viral Creativity Examples 77

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. To help give some actionable advice for you today – we have compiled 10 quick tips to best leverage the press release in 2015. Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. If you’ve got some viral posts, then you’re ready for that “ebook.”. million users in 2014 – 2015 were women, and this trend is still prevalent today.

eBook 108

eBook Infographics Pinterest How To 108

Cision

FEBRUARY 22, 2016

The delineation for marketing may be past customers versus prospects, and the implication is clear: we aren’t a “we” until the consumer has bought in. The implication is that free is rather expensive and can skew perception of a market (Thanks to Copyblogger’s Brian Clark for this example).

Writing 144

Writing Study Viral Consumer 144

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. While the partnership has existed since 2015, they released the evolved ALPHAEDGE 4D this year on June 8, World Oceans day. Finally one of my personal favorite categories this year, activations on viral social media moments. Best Brand on Instagram. Best Brand on Twitter. Best Legacy Brand.

Brand 78

Brand Branding Film Instagram 78

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. What’s driven the convergence of PR + marketing + advertising?

Social Media 117

Social Media Conference Media Corporate 117

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. Some creators even claimed to have sure-fire recipes for viral success.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Seen a funny picture in a forum that would make a viral-worthy news piece? PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example. Make sure it is credible.

Digital PR 48

Digital PR Viral Creativity Examples 48

PR in High Definition

DECEMBER 13, 2017

As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. They can dictate which audiences to target campaigns at and when to place an ad.

Trends 59

Trends How To Retail Google 59

Buzzstream

MAY 2, 2024

In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. There are a lot of SEO tools and content marketing tools on the market. They get a new customer from LinkedIn every single week.

Internal 118

Internal International Insurance Insurance 118

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery?

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. The video ended up going viral on the internet and making it to all of the main news channels. Well, Dove thinks women do apparently. We apologise.

Social Media 49

Social Media Airlines Media Viral 49

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing. Still there are opportunities, PR reluctantly plunged into social media only after the threat of a marketing turf battle emerged.

Survey 60

Survey System Trends Small Business 60

Flatiron Communications

JANUARY 27, 2015

charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. What about when an elected official decides to get into the content marketing game…at taxpayer expense no less? Anthony De Rosa (@AntDeRosa) January 27, 2015.

Media 28

Media Insurance Insurance Journalism 28

David PR Group

JANUARY 12, 2015

Seems like the risk of alienating a rabid fan base far outweighs the vegan market opportunity. Somebody in the marketing department says customers won’t notice the difference. Perhaps I’m over-reacting, but changing the go-to Girl Scout cookie might be the first big reputational crisis of 2015. –John.

Reputation 40

Reputation Groups Crisis Viral 40

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 August 18, 2015. August 19, 2015. We expect that Lee’s advice for marketers considering an endorsement deal with a celebrity will intrigue you: #1 - Negotiate a Contract That Sets Boundaries of Celebrity Behavior.

Brand 48

Brand Branding Crisis Social Media 48

MaccaPR

AUGUST 26, 2015

A photo posted by Ben & Jerry's (@benandjerrys) on Jul 31, 2015 at 9:03am PDT. So, where can PR and marketing staff get started in telling their brand’s story? In a marketing world trapped by so much corporate sameness, capitalizing on your brand’s long and storied history can make a big difference. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48