Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Dave Hamilton (@newenergydave) May 30, 2014. Stephanie Horton (@ducorwriter) May 30, 2014. Ryan Feinberg (@ryanfeinberg407) May 30, 2014. Many people are discussing what this may mean for Twitter.

Case Study 232

Case Study Crisis Twitter Viral 232

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. KITKAT (@KITKAT) September 24, 2014. Jamba Juice took note and responded with a publicity stunt of its own. We don’t bend, we #break. bendgate #iPhone6plus pic.twitter.com/uippCg4kCi.

Brand 159

Brand Branding Comparison Viral 159

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Cision

MARCH 1, 2016

While there is no doubt that communication professionals were involved in positioning the crisis for stockholders and for the public, the aversion of the IPO “crisis” had everything to do with increasing revenue for the company. Writing recently in Public Relations Tactics, John J. Identifying a PR crisis. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR will embrace paid media. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Polaris

DECEMBER 8, 2014

Yet public speaking and media interview skills are essential for most executives and business owners. A video of the comic’s performance went viral, the media piled on. Predictably given the comedian’s public stature and the seriousness of the allegations, his silence became the news.

Interviews 133

Interviews Media Training Media Training 133

Melissa Agnes

SEPTEMBER 4, 2014

If you’re a business owner in 2014, it’s doubtful that you’ve not been affected by online reviews – whether positively, negatively, or both. In many situations, you may wish to take the issue offline and prevent a public dialogue that could draw more attention. If no business is immune, how do you deal with negative reviews?

How To 238

How To Wikipedia Viral Ethics 238

ReimaginePR

JUNE 10, 2015

You also wouldn’t ask a public relations guy like me to provide a general overview of Ebola, and I’m not going to try. But today, MSF is still on the ground, the patients and staff they lost are still dead, and their reality is still one where an absence of political will and an underwhelming public outcry cost lives.

Video 120

Video Government Healthcare Viral 120

prTini

SEPTEMBER 5, 2014

30 Little-Known Features of the Social Media Sites You Use Every Day. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. Want to Go Viral? How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. Public Relations' S ign up today !

Media Relations 49

Media Relations Case Study Viral Instagram 49

Beyond PR

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. It’s only getting worse. Your Employees.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). The influencer list included bloggers as well as well-known publications.

Marketing 40

Marketing Viral Fashion Product Launch 40

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Smirnoff vodka (largest anamorphic painting). Big League Chew (most people – 721 of them!

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Mindful Marketing

AUGUST 9, 2018

Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. Sounds like a relationship and social media success story, right? You're on Candid Camera! ” Wow.

Social Media 50

Social Media Airlines Privacy Media 50

5W PR

NOVEMBER 14, 2023

Music: 1989 (Taylor’s Version) – the re-recording of Taylor’s 2014 album is finally here and everyone is talking about it…talk about trending songs ! Celebs, social-media influencers , and content creators all over are obsessed with this latest nail trend.

Trends 78

Trends Fashion Film Viral 78

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. In today’s social media-driven world, a good crisis management strategy is more important than ever.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. Top 10 MaccaPR Blog Posts of 2014. #1. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

JUNE 27, 2018

In fact, a 2018 Sprout Social study, “ Championing Change in the Age of Social Media ,” concluded that two-thirds of U.S. consumers surveyed don’t want companies to stay silent on social and political issues. As a marketer, leading your brand into the world of social or political advocacy has its risks, of course.

Brand 70

Brand Branding Marketing Retail 70

MaccaPR

SEPTEMBER 14, 2015

Our public relations world promptly erupted with crisis advice, recommending what Subway - which had featured the now self-admitted molester in some 300 ads over 15 years - should have done after it learned that the face of its brand had committed acts which guarantee that its $5 foot-long will forever be associated with a pedophile.

Brand 48

Brand Branding Crisis Social Media 48

Melissa Agnes

FEBRUARY 9, 2016

Taking these known facts into consideration, if the Zika virus continues to spread, developing into a real-world crisis (at the moment it’s a serious “issue” rather than a full-fledged crisis), it contains all three characteristics that contribute to escalating a crisis to a point of emotional viral impact. and Canada.

Crisis Management 186

Crisis Management Crisis Strategy Healthcare 186

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. Even the hijacking of a brand’s social media account can be damaging. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130

Flatiron Communications

AUGUST 2, 2014

In my last post , I talked about the recent Online News Association and Twitter-co-hosted meetup that explored the issue of verifying news and images that spread unchecked via social media. Andy Carvin (@acarvin) July 31, 2014. ’ The campaign is appearing on English-language and various Arabic social media.”

Airlines 31

Airlines Viral Facebook Social Media 31