Remove 2014 Remove Measurement Remove Pitching
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How the PESO Model Changes PR’s Conversation

Cision

I developed the PESO model in 2014 as a way to highlight the evolution of the work PR practitioners do, and show the interconnection and dependence of the communications activity necessary for a successful digital communications program. Why Owned Media is Key to the Future of PR.

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Last Bad Pitch of 2013?

Bad Pitch Blog

This one''s from a sales person and it makes us look forward to 2014. >>> As we look ahead to 2014, we know we offer one of the best ways of handling that THING that always occurs at the end of the year. But let''s evaluate this as an actual pitch. 1) Vague: Our salesperson knows how to structure a pitch.

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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2014: Focusing on a Few 2014 Content Marketing Predictions. Guest posting gets personal.

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PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. How has the space changed since then? It was subjective. What is it?

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#PRGoals For 2017

ImPRessions - Crenshaw Communications

Relationship-building beyond incessant pitching can mean the difference between inclusion in a major story and remaining on the media sidelines. We will apply rigor to outcomes measurement. Smart measurement also helps identify both successes and failures, so you can repeat what’s working and pivot from what isn’t.

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When it comes to generative AI in public relations work, do the benefits outweigh the risks? Well, yes and no.

Landis PR

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. By Liza Batallones Generative AI is advancing at an incredible pace.

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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

Fast forward to 2014, data fuels their stories today. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. At first, I labeled our new measurement practice, the “ Master of the Metrics.”

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