Cision
APRIL 7, 2015
Content marketing is a crucial piece of content strategies. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.
Sword and the Script
MAY 21, 2024
Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. of revenue – down from 9.1%
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Cision
OCTOBER 6, 2016
The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.
Sword and the Script
MARCH 24, 2015
As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. by Frank Strong.
Rock the Status Quo
AUGUST 11, 2014
” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned.
Polaris
DECEMBER 30, 2014
I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. According to the GWI Social Report released in November 2014, Pinterest is one of the fastest growing social networks, with its active user base up 111% from Q1 to Q3 2014.
Cision
JULY 8, 2015
To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. Check out our latest white paper today! Not the Global Standard. Outside the U.S.,
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