Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search?

Video 120

Video Trends YouTube Television 120

NewsWhip

OCTOBER 26, 2021

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line. PR and communications predictions. My own predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and. 2) SocialChorus adds new employee comms products. I’ve seen this mashup among products on review sites among other vertical markets.

Industry 86

Industry Media Technology Employee 86

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. Later in July, it announced it has integrated those two products into the Cision platform.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. How did it work?

Software 102

Software Analysis Data Tools 102

Bad Pitch Blog

MARCH 18, 2014

>>> From: DUDE Date: Fri, Mar 14, 2014 at 2:06 PM Subject: COMPANY Revamps Its Website to Facilitate Mobile and Tablet Users COMPANY , one of the leading SERVICE companies, has just launched a new, completely responsive website for its users, a first for any THIS TYPE OF service. The news above screams "we''re catching up."

Web 67

Web Mobile Pitching Crisis Communications 67

MaccaPR

MARCH 14, 2016

It started with “Just Checking” followed by the extraordinary 2014 Super Bowl ad. “To Someone in the General Mills casting production group, which had been pushing our teams to have more diverse casting, sparked the idea of using an interracial family. By redefining the word ‘wholesome,’ consumers noticed the category again.

Brand 48

Brand Branding Advertising Advertising 48

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. Its simplicity is compelling.

Media 103

Media How To Advertising Advertising 103

ZudePR

DECEMBER 30, 2016

Here’s an extract: “How to create interesting content for a boring product or stale industry. All 160 episodes since July 2014. If you fit into the latter category, this book will give you hope. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Learn new habits? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. My new deep work routine. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS. Do you struggle to get stuff done? Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

SEPTEMBER 3, 2014

“The first element is: select a record that’s relevant either to your product or to what’s hot in pop culture now," suggests Antoniou. Focus everything for the news media on one shot, one image, one moment.” ” GUINNESS WORLD RECORDS Secret #1: Relevancy.

Viral 88

Viral Marketing Guidelines Local 88

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. 2: Discover What Space Works For You You have no idea how much time you are wasting (in terms of productivity) chained to your desk. Spot on, Wikipedia.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. It’s absolutely shifting towards this new avenue of success, the free knowledge market. “How?

Communications 81

Communications How To Blogging Content Marketing 81