Doctor Spin

FEBRUARY 22, 2024

“Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.” Journalists (and influencers with journalistic ambitions) fall into this category. link] In many industries, organisations sell products and services to other companies.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. Three Takeaways from a Big Company Study. Big companies do the Twitter; dabble with the rest.

Social Media 117

Social Media Study Blogging Company 117

The Stalwart Blog

MARCH 7, 2016

Last Friday I received a call from a family member who saw a story on the news pertaining to Ford Motor Company. They shared that there was an alleged brake recall on the 2013 and 2014 F-150 models. I image she was probably irritated by the flood of inquiries as a result of the latest news broadcast. While the U.S

Crisis 60

Crisis How To Automotive Government 60

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Many companies turned off their marketing in March when the pandemic hit our shores. How can companies build a strong purposeful culture when there are no more on-site water cooler conversations taking place?

Marketing 168

Marketing Employee Content Marketing Training 168

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom.

Software 102

Software Analysis Data Tools 102

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

Bad Pitch Blog

MARCH 18, 2014

A company may want to acknowledge an important milestone that''s not big news.like a record number of days without injury. With responsive design technology, this investment in the new design recognizes the huge number of ORDERS that COMPANY receives from tablets, smartphones and other mobile devices.

Web 67

Web Mobile Pitching Crisis Communications 67

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. Onclusive is developing new ways to measure PR including attribution.

Industry 86

Industry Media Technology Employee 86

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Communications Conversations

JULY 20, 2015

I read news sites. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. People and companies trying to game the system. People and companies just looking for a click. Like many of you, I read a decent amount during the day. I read the newspaper. I read emails. And I read blogs.

Social Media 60

Social Media Blogging How To Media 60

Sword and the Script

DECEMBER 5, 2017

Most senior marketing leaders have battle enough to prove the value of marketing , let alone a new and higher standard of generating awareness and leads – and also profiting from the activity. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.”

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

ZudePR

DECEMBER 30, 2016

All 160 episodes since July 2014. The fact he’s built two $50M businesses, has investments in 150 companies, or that he has his own catchphrases. If you fit into the latter category, this book will give you hope. Great companies start in garages all the time; yours can too. Hot off the printed press. It all adds up.

Writing 84

Writing Google Meeting Airlines 84

MaccaPR

MARCH 14, 2016

It started with “Just Checking” followed by the extraordinary 2014 Super Bowl ad. “To Because many of these product categories are automatic, one of your questions as a marketer is: ‘how do I get a consumer to rethink my category, and what our brand could mean for them now?’ I think public relations is highly underrated.

Brand 48

Brand Branding Advertising Advertising 48

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

MaccaPR

SEPTEMBER 3, 2014

So what’s the secret behind your agency or company successfully breaking a world record for maximum social media engagement, traditional media coverage and global brand buzz? “If your PR agency or company is planning a GUINNESS WORLD RECORDS event, I recommend you choose a world record that has four key elements.”

Viral 88

Viral Marketing Guidelines Local 88

The Proactive Report

DECEMBER 24, 2014

One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader.

Mobile 201

Mobile Strategy Web Consumer 201

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. 14: Profile and Authority I spent most of the first 18 years of my career believing that a good PR man keeps a low profile.don’t become the news. Get used to: one third client work; one third admin; one third new business (and I’d lump marketing into this last section too).

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

JUNE 6, 2016

I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday. Since I don't control the news (wouldn't that be nice.), She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. “My company, WordStream, wouldn’t exist today were it not for the ridiculously powerful nature of that content.”

Communications 81

Communications How To Blogging Content Marketing 81