Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. What does that mean for your content marketing efforts? It shows no signs of slowing.

Video 120

Video YouTube Mobile Advertising 120

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. How to Generate Media Referenceable B2B Customers with a Blog.

Study 139

Study Media Relations Media Measurement 139

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. I had to learn more, and asked Mark if he’d entertain some questions for the blog. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. Content Curation. So, back in early 2014, I plunged headlong into content curation. I’d even started a running blog to practice. These authors were blogging all the latest information.

Digg 104

Digg SEO System Reddit 104

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders. Confident networker.

Agency 54

Agency Creativity Hotels Social Media 54

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

DECEMBER 22, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Our top posts from the first quarter of 2014 focused on social media and content. The Role of PR in the Coming Content Marketing Collapse.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

OCTOBER 1, 2016

Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.” Page 4 shows us why these B2B content marketers are successful. 88% measure content marketing ROI.

Content Marketing 60

Content Marketing Marketing B2B Survey 60

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The irony is, like many GCs, in-house communications and marketing people often grow up in an agency. But that’s a talent supply issue for a different blog post.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Bob Geller | Fusion PR.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 130

B2B Trends Video Course 130

Communications Conversations

JULY 10, 2018

During that time, he’s been responsible for the creation and launch of the Taste of General Mills blog AND podcast. Holly Spaeth, Director-Digital Marketing, Polaris. And, she’s been volunteering with Social Media Breakfast since 2014. Alyssa Greve, Director of Content Marketing, Cambria.

Social Media 24

Social Media Media SMB Tourism 24

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Communications Conversations

JULY 23, 2019

By regularly communicating with marketing teams at 100 Renewal by Andersen locations across the country, she’s constantly working to identify and develop great story ideas to feed our earned media, public relations, influencer and content marketing strategies. Andi Pepin, creative producer-Target. “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

OCTOBER 28, 2015

The numbers don’t lie when it comes to visual content in communications. A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Images: martinak15 , Verizon ( Creative Commons ).

Communications 120

Communications Telecommunications Infographics Video 120

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Such are the risks of blogging and email. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. Schaefer and market researcher Tom Webster. Mr. Schaefer also pens the popular {Grow} blog. PNR: This Old Marketing. (~60

Radio 60

Radio Content Marketing Marketing Education 60

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 8) Creativity over productivity. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.)

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 168

Marketing Employee Content Marketing Training 168