ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links.

Trends 124

Trends SEO Leadership Print 124

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Are they part and parcel of your content marketing strategy? Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 141

Study Media Relations Media Measurement 141

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Video content creation is a powerful way to connect, engage and inspire audiences. Why wouldn’t they? Want to see the webinar yourself?

Video 120

Video YouTube Content Marketing Film 120

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Who doesn’t want an ad agency like that working for them? And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Shift Communications

JANUARY 26, 2015

Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. Edison Research’s Fall 2014 Share of Ear study shows that podcasting’s popularity continues to surge. That close relationship has many businesses wondering whether to add podcasting to their content marketing mix.

Radio 60

Radio Viral Content Marketing Study 60

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Distributing your PR content through that channel would be synonymous to taking one macro voice and turning it into (insert the number of your employees here) micro voices.

Employee 40

Employee Measurement Social Media Product Launch 40

Shift Communications

MARCH 16, 2015

The measure may cost news publishers web traffic and risks misleading users, analysts said. Let’s see how you might measure this change’s impact on your marketing communications and see if this change has in any way benefitted you. Vice President, Marketing Technology. They still must take additional action.

Google 60

Google SEO Web Comparison 60

MaccaPR

APRIL 2, 2015

Embrace data and deliver measurable ROI results. Nichole Kelly , president of SME Digital , gave a great presentation on, “How to Become an ROI-Driven Social Marketer.” She said something that every marketer can relate to: What''s holding us back from ROI is the fear of failure. Measurement On the Road Pinterest'

Social Media 48

Social Media Pinterest Marketing Media 48

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Data and the use of data will become the great divide between marketers producing content and content marketing. Marketing turns to creative to stand out from the clutter .

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

APRIL 24, 2018

The graphic shows how one dollar invested in small cap stocks in 1926 was worth more than $27,000 by 2014. This compounding effect is analogous to some aspects of content marketing , especially in audience growth. Here are several financial and investment analogies and the relationship to content marketing.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Shift Communications

DECEMBER 22, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the first quarter of 2014 focused on social media and content. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

OCTOBER 1, 2016

Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.” Page 4 shows us why these B2B content marketers are successful. 88% measure content marketing ROI.

Content Marketing 60

Content Marketing Marketing B2B Survey 60

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. She was seeing a few agencies and for some reason thought she might get a deal from me…. One of them was me, Zude PR.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! ” – Adam May. .

Transportation 122

Transportation Social Media Corporate Agency 122

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. CRM optimization.

Marketing 52

Marketing Analytics eBook System 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 12, 2017

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Kanban board by FINN.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals.

Social Media 93

Social Media Marketing Media Creativity 93

Cision

MAY 29, 2017

Content discovery has become even more important for brands as consumers prefer information on their mobile devices rather than on their PCs and laptops. billion in 2014 to 2.17 Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Content discovery has become even more important for brands as consumers prefer information on their mobile devices rather than on their PCs and laptops. billion in 2014 to 2.17 Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40