Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

MAY 11, 2019

The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. d) Online newsrooms still matter.

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Klaus Schwab. Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. We Don’t Have Budget for Software or Social Media Advertising.

How To 120

How To Software Analytics Google 120

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. How did you get your start in PR?

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Ishmael's Corner

JANUARY 27, 2015

Exhibit A occurred on December 2, 2014 when the White House cracked the Techmeme Leaderboard , the algorithm-driven list of the most syndicated online “media properties” when it comes to covering the tech industry. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Shift Communications

JANUARY 5, 2015

As businesses and brands, this is one of the key challenges facing us. Journalism isn’t dead. Journalism just continues to evolve. While some well known, loved brands will likely see their demise in the year ahead, new challenger brands will take their places. What’s different, what’s new, what should we be doing?

Marketing 60

Marketing SEO Advertising Advertising 60

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Newspapers 71

Newspapers Mobile Media Facebook 71

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. However, some sites may be open to guest posts even if they don’t advertise. One practice sits squarely in Google’s gray area: guest posting sites. There is a right way and a wrong way to do it, however.

Analysis 90

Analysis SEO Guidelines Google 90

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. It is rightly said that PR and journalism are interdependent. 2,938 crore (~$473.8M) by the end of 2014.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR 20/20

FEBRUARY 6, 2020

Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch? Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Mobile 40

Mobile Media Newspapers Local 40

Flatiron Communications

MAY 20, 2015

The last iteration of the PR Quiz was created in early 2014, and a quick re-visit shows just how quickly time has passed, i.e., many questions were, well, tired. Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Q14) In journalism, what does TLDR stand for?

Journalism 28

Journalism Radio Report Advertising 28

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. Advertising Value Equivalency (AVE).

Report 40

Report Measurement Media Comparison 40

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. One of the more interesting aspects of the programs transition for me has been the advertising model. This Morning with Gordon Deal. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. and is a member of the Kappa Tau Alpha Journalism Honor Society.

Sports 0

Sports Leadership Internal International 0

ZudePR

MAY 31, 2015

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X So quite a line up. Good visuals work.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100