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8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Are we wasting energy discussing what to call our work, rather than devoting more time to learning how to do it better? 1 (Printed in Wikipedia, “Lorne M. and Rebecca Parker; Marjorie Suckow (May 2012). Retrieved 11 August 2012. Is emergency management a field or a profession? References. Retrieved 2009-11-07.

Education 270
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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. 2012 Update. Backpack communications was the most reliable and quick route to homes.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. 2012 Update. Backpack communications was the most reliable and quick route to homes.

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The Race Back to Actual News

David PR Group

A robust, free press remains part of the fabric of our nation, even as we continue to struggle with how to pay for it. It’s not clear how that’s affecting the balance sheet, but the newsroom is healthier than it has been for some time. In 2012, Carr wrote, presciently, that actual news is likely the next “killer app.”

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5 Amazing Facts You Must Know About Facebook Advertising

Cision

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent).

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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Fascinate explains how to capture and hold a person’s attention through the use of 7 emotional triggers. It’s a cheat sheet on how to make someone care about what you’re saying. #4 Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read).

Marketing 251