PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. The way we reach the consumer these days is so different to five years ago.

Hotels 86

Hotels Social Media Fashion Agency 86

Communications Conversations

JULY 5, 2017

The psychology behind it: CISCO research claims online videos will account for more than 80% of all consumer internet traffic by 2020. From about 2007-2012, I’d say, Twitter was definitely that cool kid. Note: Photo courtesy of Ross Burton via Creative Commons license. We know that video is just crushing on the web.

Instagram 76

Instagram Web LinkedIn Trends 76

Sword and the Script

NOVEMBER 26, 2016

Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. Though the report places content marketing in the “trough of disillusionment” the assessment is fairly upbeat. 3) Execution of Content Marketing. “No

Brand 60

Brand Branding Content Marketing Film 60

PR in High Definition

JANUARY 17, 2017

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money. In this sector, communications professionals face a different challenge.

Technology 48

Technology Automotive Retail Banking 48

Waxing UnLyrical

NOVEMBER 20, 2018

As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever? Sales and Marketing are measured by their business impact, and PR will be, too.

Measurement 56

Measurement Storytelling Data Technology 56

PR Conversations

AUGUST 7, 2014

We are talking about organisations truly adopting total transparency as their interactions are life-logged, transmitted and shared by stakeholders, users or consumers—in the spirit of Toni Muzi Falconi and Helen Slater’s post, call us what you will.

Publicity 87

Publicity Ethics Technology Government 87

Sword and the Script

OCTOBER 22, 2019

It’s a slow build, but when you look at a competitor and feel jealous because they have 100,000 subscribers on their list, it’s because they started in 2012 and kept at it. 16% on marketing analytics. In my view, email newsletters are the original content marketing. 2) Flip you spend from tier 1 to tier 2 analysts.

Marketing 66

Marketing Survey Study B2B 66

PRSay

AUGUST 12, 2016

This is such a great opportunity for newsmakers and storytellers alike as PR professionals can get creative with who they partner with to communicate their stories. Information overall is consumed differently because of social and the competition among stories today grows stronger each day.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”. Being Stretched too Thin.

Agency 40

Agency Marketing Financial System 40

Cision

DECEMBER 10, 2015

Financial institutions and mortgage lenders have been gearing up for the biggest change to hit the mortgage lending industry in 40 years – the TILA-RESPA Integrated Disclosure rule from the Consumer Financial Protection Bureau. Consumers will have more time to review the information. How will new regulations affect your customers?

Financial 120

Financial Consumer Guidelines Reputation 120

Communications Conversations

AUGUST 31, 2018

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Two things: 1) The pace.

Media 112

Media Journalism Report Video 112

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. Develop ad copy and creative. Test headlines, landing pages, images and creative. It was only a matter of time.

Marketing 53

Marketing Software eBook Technology 53

Norton's Notes

JUNE 12, 2015

She was included in the iMedia 25 Class of 2012 as a key influencer in interactive marketing, and is an experienced fashion & consumer marketing strategist. Helping creative business owners better communicate their greatness to the right people. 1. What is your area of specialism/industry?

Interviews 28

Interviews Fashion SEO Social Media 28

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Displaced Yank Doug is co-founder and creative director of Velocity Partners. Rich started PRexamples.com in January 2012. Author of 27 Blogging from Paradise books. And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

JANUARY 27, 2016

Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Image Credit: “ Planning ” by Johannes Lundberg / Flickr Creative Commons). Image Credit: “ Tools ” by J / Flickr Creative Commons). Let’s get to work… Step One: State Your Vision. Back to work.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). Image Credit: “ Planning ” by Johannes Lundberg / Flickr Creative Commons). Image Credit: “ Tools ” by J / Flickr Creative Commons). Let’s get to work… Step One: State Your Vision. Back to work.

Blogging 40

Blogging Strategy How To Writing 40