Deirdre Breakenridge

FEBRUARY 23, 2015

Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. Remind them that people consume information and learn in a variety of different ways, and that a one-size-fits-all approach to marketing simply won’t reach the entire target market. Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” You know, the stock that was worth $38 in 2012 and is (as of this writing) worth $107. Referenced in this post: 2012.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ISEBOX

JANUARY 8, 2016

Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. Well, if you ONLY push it out your press releases to major news wires, how will consumers or journalists find what they need if they are on your website? But, can people easily find your content?

Media 79

Media Analytics Technology Corporate 79

Waxing UnLyrical

JULY 31, 2012

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. In one of my earlier posts , I wrote about how Dell has been listening to its consumers through the launch of a dedicated Social Media Listening command center. EARTHQUAKEEEEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Dushyant K.

Social Media 80

Social Media Media Fashion Twitter 80

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. But, what’s a PR pro to do if there’s a typo, factual error, missing content on your page, or, gasp, your notable company or brand isn’t even on Wikipedia?

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. The experiment was conducted by sending 280 tweets over a span of 26 days to 14 of the biggest brands in the world.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. What have been the notable shifts you’ve seen impact brands the most in the social media world since you’ve been in the workforce?

Social Media 60

Social Media Media B2B Content Marketing 60

PR Conversations

JULY 24, 2014

For example, in 2012 it began a series of video programs , such as “The Defining Moment” series, featuring interviews with legendary collectors and dealers. On the other hand, Sotheby’s seems to have adopted a more proactive approach to interact with its publics. impressions. reputation; and. 2] Shen Fu’en ??? “Zhongyong ??”,

Marketing 87

Marketing Communications Video Reputation 87

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”. Lack of Vision.

Agency 40

Agency Marketing Financial System 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies.

Communications 60

Communications Analysis Web Handbook 60

Communications Conversations

AUGUST 31, 2018

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers.

Media 112

Media Journalism Report Video 112

MaccaPR

JULY 10, 2014

The humor in the Safety Dance clip comes not from punch lines, but from the unexpected joy and collaborative energy of top-flight dancers and singers working way, way outside most corporations’ comfort zones. Could there have been a better evangelist for the Southwest brand than this everyday Texas employee?

Travel 89

Travel Airlines Hotels Marketing 89

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Be a reverse-positioned brand. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. Be a hostile brand. 7: The Compound Effect , by Darren Hardy (2012) £9.99. There’s loads more.

Writing 84

Writing Google Meeting Airlines 84

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ZudePR

MAY 31, 2015

Rich started PRexamples.com in January 2012. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators. ” #21: Rich Leigh (Gloucester, UK).

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. The Harvard Business Review focused its entire 2012 January-February issue on happiness.

How To 60

How To Software System Employee 60

MaccaPR

NOVEMBER 4, 2014

But that head-to-head contest could hardly be as savage as the current brand battle between Beats Electronics’ Beats by Dre headphone line and the venerable audiophile company, Bose. The NFL’s effort to defend Bose’s investment by punishing athletes for going brand AWOL boomeranged into a PR bonanza for Beats by Dre. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118