ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192

B2C Community Banking Advertising 192

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! How to Generate Media Referenceable B2B Customers with a Blog. 2) Earned media can drive sales. There are other studies that have shown a more direct correlation between earned media on sales. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

Doctor Spin

APRIL 17, 2023

2012, May 17). Southwest Airlines employees celebrate passenger’s 104th birthday. Baer offers practical strategies for engaging dissatisfied customers across various channels, including social media, review websites, and customer support interactions. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. 2016 Skills of the PR pro of the Future.

Instagram 60

Instagram Analytics Mobile Employee 60

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Communications Conversations

OCTOBER 13, 2014

Oreo’s Super Bowl “tweet heard round the world” forever changed the social media marketing landscape. And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). Suddenly, clients wanted to give real-time marketing a try.

Strategy 120

Strategy How To Guidelines Advertising 120

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities.

Data 106

Data Meeting Measurement Guidelines 106

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. People like me was above: CEOs, employees, and government officials (go figure). For example, Beyonce.

Writing 60

Writing Marketing YouTube Creativity 60

Polaris

DECEMBER 14, 2014

Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” This eye-opening book examines the underbelly of the media world. You’ll never look at media in the same way. Here, here! Best Business Book: Start With Why, by Simon Sinek.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Stuart Bruce

OCTOBER 20, 2015

This was no rapid rebuttal piece, but instead a carefully researched take down of the credibility of the New York Times reporters and the ex-Amazon employees they had used as sources. All of which would hopefully lead positive earned media coverage, or least minimise the negative earned coverage.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. And it’s a time to decide how we want to go about pursuing what we want. That’s how Redshift Writers was born.

Writing 88

Writing Google Pitching Small Business 88

Stuart Bruce

JANUARY 5, 2015

Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. PR isn’t media relations.

Reputation 60

Reputation Corporate Ethics Communications 60

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. They are adding owned media, paid media, and shared media to their traditional earned media offering. Each time an employee gets replaced, knowledge is lost. It is a challenge to keep up.

How To 60

How To Software System Employee 60

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Where the Fishermen Ain't

FEBRUARY 21, 2016

Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. They could show their investors, partners, regulators, employees and even customers conclusive proof of their commitment, in a format that all those parties would trust.". What Needs Work.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. They could show their investors, partners, regulators, employees and even customers conclusive proof of their commitment, in a format that all those parties would trust.". What Needs Work.

Technology 20

Technology Writing Government Corporate 20

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. For me, as a local government employee, there are clear political boundaries.

Communications 81

Communications How To Blogging Content Marketing 81