Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke. What can an organization do to keep its brand top-of-mind when there’s no news? The technique is newsjacking.

Case Study 52

Case Study Television Video Travel 52

Bad Pitch Blog

JUNE 25, 2013

Since 2011 , this brand has been stepping into well-deserved anger with its painful attempts to news jack. And since the first attempt in 2006 , we stopped counting how many PR people broadly distribute a pitch for their client when someone in the public eye dies. There are stories you simply do not want to news jack.

Pitching 70

Pitching Fashion Analytics Resources 70

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations.

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

Pitching 111

Pitching Facebook Interviews Twitter 111

Bad Pitch Blog

JANUARY 28, 2011

The upshot of this We The Media paradigm is that as The New York Times shrinks to matchbook size, anyone with tech capabilities can deliver stories, unfiltered, to whoever wants them -- a sure threat to the erstwhile big guys, and one with significant implications for those of us who practice what used to be called "media relations."

Pitching 109

Pitching Viral Writing Blogging 109

Cision

SEPTEMBER 16, 2016

The planning alone can constitute a full-time job, even for the simplest of ceremonies, but luckily, media outlets like Ultimate Wedding Magazine are there to provide ample nuptial knowledge. The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013. Email please.

Pitching 120

Pitching Print Video YouTube 120

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). The news media wasn’t the only audience to notice Muck Rack.

Pitching 85

Pitching Media System Tools 85

Waxing UnLyrical

DECEMBER 14, 2010

My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. He has also sat on the admissions panel for RMIT’s Bachelor of Communication (Public Relations) and tweets about everything from Masterchef to media relations.? Liked what you saw?

Publicity 90

Publicity How To Course Facebook 90

Bianchi Biz Blog

JANUARY 25, 2021

The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less. I was an occasional contributor to Forbes from 2011-2019 and have written for N.Y. people that want to pitch you? Daily News and J.D.

Automotive 70

Automotive Meeting Industry Media 70

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. What impact does this have on communication professionals?

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

What may have been most impressive about the campaign was the surprise factor; Nike had maintained a lengthy silence about Kaepernick, who was actually signed to the brand since 2011, throughout months of protests, quietly re-signing him just before the deal was set to expire. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. It is communications, it does include social media and traditional media relations.

Facebook 106

Facebook Twitter Education Industry 106

Stephen Waddington

NOVEMBER 19, 2017

Around 250 people have graduated from the scheme since 2011. Public relations in practice is evolving from media relations to influencer relations, and then from community management to social business. 14 Trump cycle. Facts can be fickle beasts. . #15 15 Influencers: relationships versus reach.

Publicity 164

Publicity Ethics Data Community 164