Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. The odometer on our SlideShare — we’ve posted six decks since 2011 — just passed the 100,000 views mark, not too shabby for a communications consultancy that works behind the curtain. The visual storytelling drives a SlideShare, consumed by one individual at a time.

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Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. The third pillar focuses on our own brand and reputation. Beyond the website, we apply the same tenets of thought leadership to our own brand building as we do in client campaigns.

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Storytelling SEO Agency Leadership 60

Marketwired

FEBRUARY 26, 2016

For example, in 2011 Google created Panda, its content algorithm. According to TrackMaven ,“78 % of brands increased their content output in the last two years but average content engagement decreased by 60 percent. Here are a few suggestions: Look into sequential storytelling through podcasts or a webinar series.

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Trends How To SEO Google 105

ReimaginePR

JULY 25, 2016

You can fight it all you want and you can hold off using it for as long as you wish, but you’ll only be doing a disservice to yourself and your brand. Snapchat was initially released in 2011, but it didn’t gain much traction until recently. As someone who believes in the power of storytelling, this platform is high on my radar.

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Social Media Technology Pinterest How To 120

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. Barnum had a knack for creating buzz. Risk management. Dichotomous thinking.

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Beyond PR

MARCH 14, 2016

Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011. She first joined Town & Country in 2011 as jewelry and accessories director. Town & Country: Stellene Volandes ( @therealstellene ) has been named editor-in-chief @tandcmag.

Fashion 40

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PRSay

APRIL 18, 2024

We are creators, storytellers and writers. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment.

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Leadership Storytelling Viral Banking 185

Contently - Strategy

SEPTEMBER 25, 2018

In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. We talked to Byrom about working with big brands, the future of video in general, and how animation can impact marketing. What advice would you give brands who are maybe thinking about video but haven’t done it yet?

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PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

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Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down.

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Digital PR SEO Storytelling Analytics 168

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

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Fashion Reputation Social Media Brand 255

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s We expect brands to test the waters with more tools in the near future. Way back in 2011, some employees at HubSpot had an idea.

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B2B Trends Video Course 130

Stephen Waddington

JUNE 15, 2017

Central to the overall management and direction of the IPC, they are masters of storytelling and, at a time of crisis, are trusted with navigating us through choppy waters to calmer seas.”. Craig Mackey – Deputy Commissioner of the Metropolitan Police since 2011 and Acting Commissioner during the Westminster terrorism attack.

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PR 20/20

FEBRUARY 6, 2020

Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch? Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. We expect brands to test the waters with more tools in the near future. Way back in 2011, some employees at HubSpot had an idea.

B2B 57

B2B Content Marketing Trends Marketing 57

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. 5: Different: Escaping the Competitive Herd by Youngme Moon (2011) £11.99. Be a reverse-positioned brand. Be a hostile brand. There is no boring if you tell your story right.” She’s a marketing expert.

Writing 84

Writing Google Meeting Airlines 84

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 20) Mack Collier.

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Social Media Marketing Pinterest Media 120

Waxing UnLyrical

JULY 17, 2015

As of 2011, the BLS reported that only 8.7 Author information Mayra Ruiz Mayra Ruiz-McPherson is a brand journalist, senior digital strategist, visual storyteller, social media coach, web show host, speaker, blogger and upcoming author. percent of African-American/Blacks, 7.3 percent of Asian-Americans/Pacific Islanders and 15.3

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Agency Report Training Leadership 40

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 Action: Read widely and consume a variety of media.

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Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. of households in the US-owned at least one television set in 2011. She subsequently developed her own fashion brand and became a successful businesswoman.

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