Remove 2010 Remove Crisis Communications Remove Publicity
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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

Managing a crisis communication situation with empathy. Anticipating how different publics will perceive a campaign. Public Opinion (1922). One who effectively manages the perceptions of publics acts as a moral legislator, capable of shaping attitudes and behaviours according to the categorical imperative.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. In other words, the ads were often informative or entertaining – and that’s why it worked.

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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

She has worked in the Middle East for the past 5 years and, with her colleague, Julie Sprakel, carried out the first research study to assess usage of social media by the public in the Middle East region. Read: Emory’s Excellent Crisis Communication on Facebook. An important question for any healthcare institute to answer.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She is a public affairs and media consultant based in Washington, D.C.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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McKinsey’s Cautionary Tale for Communicators

PRSay

By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts. Consider what your followed advice would do to the market or to society at large.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Addressing them in a timely manner is a critical function of public relations. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management.