Sword and the Script

JANUARY 31, 2023

PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI). He “held the same position at Falcon.io, a company he founded in 2010.

Software 78

Software Case Study Technology Tools 78

PR in High Definition

FEBRUARY 17, 2017

Working in PR or marketing, you’ve probably had to help film a company spokesperson for interview, or have been the talent yourself at least once. Video communications is, and will continue to be, a huge part of our communications future – we’ve been writing about it since 2010 after all! So, how can you be great on camera?

Video 48

Video Film Interviews Retail 48

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Together with our Marketing, Brand and Corporate Affairs teams, we developed a thorough plan to ensure our message and approach was consistent across all channels for the campaign. Thanks to Hillan for taking the time to take part in this interview.

Publicity 87

Publicity Banking YouTube Social Media 87

Waxing UnLyrical

NOVEMBER 19, 2010

Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation. His interviews, along with the MBC Special episode, were featured on countless Kpop blogs; two articles on the Korean online community Soompi had 118 comments altogether, a majority of which were positive.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. And eMarketer recently highlighted a study that said about 75% of the bloggers/tweeters they interviewed were looking to monetize their blogs/tweets. What do you think?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 14, 2010

Steve Crescenzo observes this problem in corporate communications. Corporations constantly churn out copy for communication channels and PR campaigns. Image: jim crossley via Flickr, CC 2.0 Sorry, I won’t be telling you in this post. He does his best to stay informed on politics, tech, music, cultures, and social media.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He does his best to stay informed on politics, tech, music, cultures, and social media. He’d love to grab a gab on Twitter. Glad thats over with.

YouTube 54

YouTube Video Measurement Print 54

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

FEBRUARY 6, 2011

Where to use keywords in corporate blog posts , by Lee Odden. . “Social media&# or “social networking&# – which term is correct? from Mizz Information. Why: I don’t know why we need to quibble over these things, and I liked Maggie’s answer. Trying to figure out Quora? by Bill Sledzik. Glad thats over with.

Measurement 57

Measurement Facebook Twitter Social Media 57

Stuart Bruce

DECEMBER 29, 2014

He now lives in the US and has held several senior PR positions with Microsoft including leading PR for Corporate Citizenship, Windows and now Office. John Grogan – John is one of my oldest friends and from 1997 to 2010 was a marvellous MP for Selby. Unfortunately boundary changes meant the seat was unwinnable in 2010.

Ethics 96

Ethics Local Blogging Internal 96

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect.

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. My Love/Hate Relationship With Automated Media Measurement | Beyond says: November 18, 2010 at 1:48 pm [.]

Measurement 80

Measurement Publicity Analysis Tools 80

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. Using live, you can host a Q&A, talk about a specific topic or milestone, or even interview a guest or influencer. Engagement Stats. Use Highlights. Bottom Line on Using IG for Marketing.

Instagram 158

Instagram Publicity How To Social Media 158

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? – complete interview with ATTFPR.

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Interviews Twitter 111

PR Conversations

OCTOBER 9, 2015

I was fortunate that five senior practitioners agreed to be interviewed. However, as the interviews illustrated that issues and crisis situations arise in specific contexts, generic case studies of good and bad practice, are of limited value. I found support for the four-step process proposed by Jaques (2007).

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Waxing UnLyrical

JANUARY 26, 2011

However, its not like they really trust ANY major corporation out there. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment People dont trust Facebook, this is true. I find the predictions of a MySpace-esque end for Facebook to be a little over the top. Glad thats over with.

Facebook 107

Facebook Privacy Twitter Social Media 107

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Interviews Media Relations' Beyond its average weekly readership of 1.34 That was a good one!

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Waxing UnLyrical

OCTOBER 25, 2010

October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple?

Twitter 99

Twitter Measurement Facebook Blogging 99

Sword and the Script

FEBRUARY 4, 2020

A study by PRWeb in 2010 showed multimedia improved metrics like time-on-page by nearly 30 seconds, which is a lifetime on the web. Interviews and speaking opportunities “had the second-highest response rate of any other topics on OnePitch at nearly 16%.”. 9) OnePitch analyzes 1,000 pitches for trends.

Software 101

Software Analysis Data Tools 101