Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Did they share the post via social media? These posts represent the types of things you might not want to write about again. Did they leave a comment?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Journalistics

JANUARY 3, 2016

For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched. Questions like, “Do I enjoy writing for Journalistics?” In doing the self-assessment, I asked myself a lot of questions.

Blogging 64

Blogging Analytics Google Writing 64

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

PR Conversations

OCTOBER 28, 2014

At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. It’s the distance between declared and lived values that form the legitimacy gap and it is this space that the rapier of social media (and other media and forums) constantly probes and holds to account.

Leadership 111

Leadership Publicity Government Journalism 111

Journalistics

JANUARY 3, 2016

For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched. Questions like, “Do I enjoy writing for Journalistics?” In doing the self-assessment, I asked myself a lot of questions.

Blogging 40

Blogging Analytics Google Writing 40

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Did they share the post via social media? These posts represent the types of things you might not want to write about again. Did they leave a comment?

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? If you disclose that someone’s blog post about you is indeed not a piece of earned media, you lose credibility. Let me unpack this a bit. Simple, right?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

SEPTEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Time and Space September 26th, 2010 Tweet Time, space, and how we inhabit the two have been a bit on my mind lately. John Cleese’s talk at the 2009 Creativity World Forum on creativity.

Measurement 40

Measurement Tourism Creativity Blogging 40

Maxim Behar

APRIL 14, 2024

I started writing back in my high school years when I accidentally came across a typing machine. Mostly I write about business because that's what I do. It seemed quite extravagant to me that something written on social media would then be published in a book, but it worked out. This comes spontaneously and never fades.

Writing 59

Writing Social Media Meeting Facebook 59

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

AUGUST 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: A Chuckle Or Seven August 22nd, 2010 Tweet My friend Jill Foster posted this great tweet the other day. I thought it was a great goal. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Thanks so much for stopping by WUL! Wanna Subscribe? Liked what you saw?

Crisis 71

Crisis Twitter Facebook Measurement 71

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. For example: 13 Statistics from an Inc. Retailers lead, the regulated follow.

Social Media 118

Social Media Study Blogging Company 118

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.).

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. New Media New Tools New Audiences. You own a business and want to increase sales. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Bad Pitch Blog

MAY 3, 2009

[a special cross-linkage with my Trendspotting: 2011 Blog ] I’m a guy who thinks “new media” and “old media” aren’t much different anymore. If I wanted to learn more about the others, surely I wouldn’t get my intelligence from a magazine that writes fluff stories. It was a new journalism: “Take what you can from whom you can.”

Advertising 41

Advertising Advertising Fashion Creativity 41

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

NOVEMBER 29, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Democracy of Metallica November 29th, 2010 Tweet Guest post by Narciso Tovar Play that funky music I’ve said it before, but I’m gonna say it again: I’m a bit of a music freak. Wanna Subscribe?

Film 70

Film Measurement Leadership Twitter 70

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52

Ethics Communications Print Television 52