Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers. Who’s in customer service? I’m not a customer service “professional.&#

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

NOVEMBER 15, 2010

Write original, timely, relevant content , says Google (heard this one before ?). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? It’s people, not robots, reading your headlines, and these people are more likely to click-thru a clever headline. Wanna Subscribe?

Google 109

Google SEO Engineering Measurement 109

Maxim Behar

APRIL 14, 2024

Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. You know, I truly do this every morning for the past 30 years in the same company, and I feel like it's my first day in the office. I started writing back in my high school years when I accidentally came across a typing machine.

Writing 59

Writing Social Media Meeting Facebook 59

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. I will never again trust a review this individual writes. One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough. Simple, right?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 14, 2010

To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. This, for successful applicants, turns into an interview (which is where I came in). That got a big “check&# from me. Show your USP.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

DECEMBER 24, 2010

Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Mark as read Approve comment Congratulations for a great post, very creative!

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

NOVEMBER 14, 2010

So you can learn from him both about writing and woodworking. and been re-energized to try to write more myself. As always in good company with the Tinu and the others. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. decision on what to measure will be unique to each company.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The "fire drill" idea seems like it would help many people and companies. Not everyone agrees with this… before it hits the fan, that is. Fire drills are important.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Why: this was the post by which I originally “discovered&# Brian and his writing, when it was published earlier as a guest post for Building Moxie. At 1,057 words, I dare you to tell me this isn’t an amazing piece of writing. by John Taylor. Why: OK, perhaps not uber-long (887 words).

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

How To 64

How To Twitter Facebook Writing 64

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall. Palomino wins this round.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 10, 2010

It’s a great way to exercise your writing muscles. So much of what we do revolves around good, if not great, writing. Blogging is a great way to improve your writing. Your point about blogging making one a better writer is spot on since the more we write, the sharper our skills will become. You get even better.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

NOVEMBER 4, 2010

Write a new post. gotta write more of my own. For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

JANUARY 13, 2011

Of course that quote was said and used in jest, and Im not insinuating that Shanans co-workers/company leadership are a bunch of "old people", but I think its a relevant insight to the chasm younger generations often have to navigate to successfully communicate with generations who didnt grow up immersed in the tech world like we did.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 16, 2010

Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. Why is anyone – a person, a company – embarking on social media? Again, thanks for writing down what Ive been thinking for awhile! Read All About It!

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

JANUARY 7, 2011

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. I will be writing more about that and the person who was influential enough to get them to do so. :). Nothing is set until its set in writing and money has changed hands. We became good friends.

How To 83

How To Facebook Twitter Conference 83

Waxing UnLyrical

DECEMBER 6, 2010

Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. I hope you do write on this topic and then post a link to your post here so that we can all find it. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

DECEMBER 4, 2010

It took me a while to realize that this clocks up the total amount donated both to buy back the celebs’ digital lives (I feel nauseated just writing that), as well as those of regular Joes and Jills who’ve been inspired to “sacrifice&# their own DDs as well. Even if Fast Company tries to tell you so. Wanna Subscribe?

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Sword and the Script

OCTOBER 21, 2014

Three Takeaways from a Big Company Study. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies.

Social Media 117

Social Media Study Blogging Company 117

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

DECEMBER 2, 2010

I’ve been both sides of the interview table quite a bit. But probably the time that I did the most interviewing was at my last job. Despite the fact that this person had ignored #1 above, I couldn’t help but be intrigued by someone who had the gumption to write that. But sass, chutzpah and gumption? Was this helpful?

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

SEPTEMBER 27, 2010

– complete interview with ATTFPR. I was just pissed off and decided to write about it. I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. From there the tweets pretty much write themselves. Since he (?)

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

JANUARY 25, 2011

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. What a silly situation for a multi-million dollar company to get itself into. For the sake of one card seller, they might have lost their market dominance.

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook. And if not, what’s the point?

Facebook 107

Facebook Privacy Twitter Social Media 107

PR Conversations

OCTOBER 20, 2015

In terms of a specific company, I’d like to go somewhere that has a start-up culture. Several companies come immediately to mind. For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

DECEMBER 7, 2010

After all, who wants to do business with a company that has a “bad&# name? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? It’s a name they feel comfortable being associated with. And now, with social media, we’re extending that quest to the social Web.

Reputation 73

Reputation Measurement Social Media Tourism 73

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. “Writing makes me aware. Start a blog because you love to write. Me in Glasgow, Scotland ; him in Sydney.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

OCTOBER 25, 2010

Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Twitter 99

Twitter Measurement Facebook Blogging 99