For comms pros, Silicon Valley Bank is a reminder that trust is currency
Sword and the Script
MARCH 21, 2023
The banking community has some unique dynamics… Scar tissue. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings. They lost confidence. They didn’t trust the bank.
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