Remove 2009 Remove Communications Remove Community Remove Web
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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

The banking community has some unique dynamics… Scar tissue. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings. They lost confidence. They didn’t trust the bank.

Banking 82
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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). SocialChorus is an employee communications platform that announced several new products at its customer conference. Surveys of the PR community or reporters ( see these ). SocialChorus currently has 21 reviews on G2 Crowd.

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Influence or Popularity? Examining Influencer Marketing

Sword and the Script

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. My ideas are sometimes syndicated or shared in a variety of places around the web. She doesn’t have any Twitter followers. She doesn’t have a Facebook page or Snapchat account.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101
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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

He continued by saying that PR outcomes can be broader, and can refer to any part of the communication “life cycle&# or “funnel,&# with the funnel stages being: a. Behavior To note: Seth also made the point that business outcomes primarily refer to the behavioral part of the communication funnel. Awareness b. Knowledge c.