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After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? By comparison, during the 2008 recession GDP shrunk by no more than 2.1% It is also creating opportunities for smart, assertive agencies.

Agency 122
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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. They interpret backlinks as “votes” for the content.

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Thought Leadership Series: AI-Washing and PR, Part 1 of a Series

Shift Communications

It reminds me of 2008 when every company was on board the environmental trend. We must recognize when we need to take a leadership role to help people understand the implications for the future as well as the reality of today. Every green initiative, no matter how small, was portrayed as a significant step toward saving the planet.

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Communicating with Creativity not C.R.A.P. with Beth Nyland on Growing Social Now with Barbara Rozgonyi

wiredPRworks

She founded her own agency, Spencer Grace, and co-produces the Story Mode program with her good friend Jill Pollack. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Her podcast, Growing Social Now, launched in 2021.

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Exploring Best Practices in Global Communications

PRSay

So many of the best and brightest journalists, executives, diplomats and PR folk descended on Beijing as part of the buildup to the Beijing 2008 Olympics. I also serve on your Global Affairs Task Force, which is made up of very switched-on leaders from corporate, agency, nonprofit and academia. We’re tenacious.

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Behind the Headlines With Kim Spear

Cision

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. What was it like to work with sponsors during the 2008 Beijing Olympics? But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out.

Local 120
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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. Her start : Public relations intern with Fleishman Hillard. Where is she now?