Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage.

Social Media 92

Social Media Marketing Media Storytelling 92

PR in High Definition

MARCH 24, 2020

Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100.

Insurance 73

Insurance Insurance Reputation Policies 73

Beyond PR

SEPTEMBER 21, 2016

There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone. Is another company unveiling something bigger, or similar to my product?

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. I used to measure my subscribers really closely, back when I started in 2007 I used to use tools such as Feedburner.

Interviews 35

Interviews Writing Blogging Social Media 35

PR in High Definition

APRIL 23, 2019

Perhaps the mega-brand will make incremental innovations in these markets, but I’m certainly not at the edge of my seat, anticipating something exciting. 15 years later, in 2007, the first iPhone was released with a humble 3.5” The advantages of a strong brand, and that brand’s reputation, is inestimably important in this regard.

Communications 59

Communications How To Print Hotels 59

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. When your brand voice and vision are aligned, unabashed and bold, your communications strategy will have clear direction. Hoffman Singapore. Be like Elon.

Brand 53

Brand Branding Marketing Energy 53

Sword and the Script

JUNE 22, 2021

Google, which, acquired the service for $100 million in 2007 , emailed users to say they are turning off the email-send aspect of FeedBurner while keeping the RSS feed part working. Google, unfortunately, is developing a reputation for screwing over anyone that is dependent on their services to uphold. ConvertKit.

Google 108

Google Tools Analytics Blogging 108

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” I get to learn from those more experienced than me.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. It also became a core function of public relations.

Social Media 120

Social Media Video Agency Healthcare 120

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

David PR Group

JULY 21, 2014

Here’s a little bit of it: …In 2007, [Levi’s] conducted an extensive “lifecycle assessment” of a pair of jeans to understand the carbon footprint of one pair of jeans and just how much water and energy a pair of jeans “consumes” in its lifetime, from “cradle” (growing the cotton) to “grave” (recycling, reuse, or worst case, to a landfill). …

Storytelling 80

Storytelling Marketing Viral Energy 80