2006 Advertising Marketing Social Media 
wiredPRworks
APRIL 20, 2022
In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.
wiredPRworks
APRIL 13, 2022
How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. About Growing Social Now.
Deirdre Breakenridge
SEPTEMBER 14, 2017
Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University. How has social media evolved with the practice of ethics for PR professionals? How do we decide what’s ethical and what is not in our work? What are some challenges PR pros face when it comes to ethics?
PR 20/20
JANUARY 14, 2021
Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without.
Doctor Spin
FEBRUARY 22, 2024
PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Educate the market and modify perceptions. That’s marketing !
Cision
APRIL 4, 2016
Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Marketing Research , 24 (4), 10-15.
Buzzstream
MARCH 3, 2020
To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Most times, podcast hosts will share the episode with their social media following on all of their various channels that they use.
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