Doctor Spin
JANUARY 2, 2024
This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Measure and adapt. Continuously measure the effectiveness of your PR strategy and be willing to adapt based on feedback and results.
Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.
Marketwired
FEBRUARY 4, 2016
If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Second, we’ll finally have a better way to measure the work we do, day in and day out. [By Jason Mollica]. What do you think PR will be in 2020?
5W PR
JULY 11, 2018
In 2005, Snapple tried to make the world’s largest Popsicle. That means participating in it themselves, sharing it on their personal Facebook pages and blogs, and encouraging others to join in. Measuring a publicity stunt’s success depends on the initial goal. What Steps Do You Take to Create a PR Stunt?
Practical Law Construction
JULY 28, 2022
The defendant (Mulalley) was a design and build contractor who was engaged in 2005 to install external wall insulation on the Towers in the form of rendered cladding. Rather, its loss was the diminution in the value of the Towers, even if it was the cost of cure that was ordinarily the proper measure of that loss in construction cases.
Practical Law Construction
AUGUST 12, 2020
Intended to provide a lifeline to struggling businesses during the COVID-19 pandemic and beyond, it consists of temporary measures, meant to alleviate the short-term disruption caused by the pandemic and permanent measures, which are more broadly designed to assist companies in times of difficulty.
Practical Law Construction
AUGUST 24, 2022
This blog considers some of the key takeaways from that decision in further detail. The full background to the decision can be found in Tom and Amy’s blog. Background summary. Serious installation defects were also discovered, most significantly with the installation of the fire barriers.
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