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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community 170
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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. Over the last decade, Onclusive has built and maintained the largest earned media database in the business.

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. Without using the word “stakeholder,” he explained that Nissan understood the anxiety of its employees, communities, suppliers and dealers about the acquisition. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 223
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Metaverse for Marketing: Twice the Hype?

Shift Communications

Not too long ago I wrote about Clubhouse , the now basically forgotten social media app that, for a fleeting moment (like a year), seemed to introduce a new medium to foster communication. Back then, however, it was not built by an organization hell bent on world domination at all costs a popular social media company.

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Social Selling Secrets Masterclass

wiredPRworks

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Book a Social Selling Secrets Masterclass Discovery Call. PR: Personality and Reputation.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

She started the company in 2004 as a side hustle before taking it full time five years ago. Ebony believes what makes her excel in crisis communications is her innate ability to pivot and move a situation through crisis mode. The agency has worked with smaller B2B and B2C companies, consultants and startups, too.

Meeting 52
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.