Remove 2004 Remove Community Remove Ethics Remove Social Media
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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance.

Ethics 264
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How Harry’s very LA relaunch has only just begun

Mark My Words

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. Now people desire to give back and give back support to the community.”

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10 Tips to Become More Likeable

Cision

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Self-disclosure.

Study 120
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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

I started creating news with the idea of making products and people more popular in the media. However, in the last 10 years, media has changed and so have the ideas. Now, 10% of it is in print, the other 90% is on the social media platforms. Thus, we should make everything seem interesting on social media.

Hotels 64
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The four Ps of public relations leadership

PR Conversations

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. There are real leaders in our profession who are not only transforming their organisations, but are transforming the communities around them.